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Conference on Best Practices in PR Measurement Set For November 1999

August 2nd, 1999 by

PR NEWS and Delahaye Medialink will be holding a one-day forum on Nov. 16, 1999, in Washington, D.C., focusing on cutting-edge measurement strategies in media relations, financial relations, employee communications, interactive and crisis communications and… Continued

Reuters Reporters Tell PR: Please Be There When We Need You

August 2nd, 1999 by

PR executives seeking an audience with Reuters should keep their pitches short and sweet – and preferably deliver them by email, confided two of its representatives. Speaking to a group of recruiters, marketing directors, and… Continued

Trends & Resources

August 2nd, 1999 by

Prognosis is Good For Health VNRs Health-related video news releases have the best shot at airtime, according to the latest survey by a company that specializes in creating VNRs, Duffey Communications of Atlanta. Among the… Continued

Media Insight

August 2nd, 1999 by

FRONTLINE 125 Western Ave. Boston, MA 02134 http://www.pbs.org/wgbh/pages/frontline PBS’s flagship public affairs series, Frontline debuted in 1983 and has outlasted all other long-form documentary series on commercial networks. Despite the lofty content of this literary… Continued

Execs on Forbes ASAP ‘Dynamic 100’ Cite Strategies

July 26th, 1999 by

Many PR executives behind the technology companies that made it onto Forbes ASAP’s recently published "Dynamic 100" list demur that this estimable recognition came from any deft PR tactics. But companies were selected by reporters… Continued

Pitching Home Runs: Here’s What Flies With B-to-B Journalists

July 26th, 1999 by

Part 2 of 3 In the second part of our journalist survey, we look at the most impressive PR pitches our colleagues at Phillips Business Information have encountered lately. You’ll find that a little wining… Continued

Case Study: Marketing Communications

July 26th, 1999 by

Baby Shower Event Celebrates Unique Parenting Service When Helix Health Women’s Services in Baltimore learned last summer that a major competitor would soon be launching a doula program, its marketing team and agency raced into… Continued

Best Practices in PR Measurement

July 26th, 1999 by

PR NEWS and Delahaye Medialink will be holding a one-day forum on Nov. 16, 1999, in Washington, D.C., focusing on cutting-edge measurement strategies in media relations, financial relations, employee communications, interactive and crisis communications and… Continued

Calendar

July 26th, 1999 by

July 25-28 "Decades, Centuries, Millennia: A Celebration Over Time," Florida Public Relations Association, Peabody Hotel, Orlando, FL, 941/365-2135; http://www.FPRA.org Aug. 23-24 "The Basics of Writing and Giving a Good Speech," Joan Detz Speechwriting/Seminars/Coaching, Doylestown, Pa.,… Continued

Online Marcom: Global Market Grows; America’s Share Shrinks

July 26th, 1999 by

In the first years of the Internet, it was a small world after all, in that one country dominated use. But aggregated research from eMarketer in its "eGlobal Report" shows a weakening U.S. stranglehold as… Continued