PR NEWS and Delahaye Medialink will be holding a one-day forum on Nov. 16, 1999, in Washington, D.C., focusing on cutting-edge measurement strategies in media relations, financial relations, employee communications, interactive and crisis communications and… Continued
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Reuters Reporters Tell PR: Please Be There When We Need You
August 2nd, 1999 by PRNEWSPR executives seeking an audience with Reuters should keep their pitches short and sweet – and preferably deliver them by email, confided two of its representatives. Speaking to a group of recruiters, marketing directors, and… Continued
Trends & Resources
August 2nd, 1999 by PRNEWSPrognosis is Good For Health VNRs Health-related video news releases have the best shot at airtime, according to the latest survey by a company that specializes in creating VNRs, Duffey Communications of Atlanta. Among the… Continued
Media Insight
August 2nd, 1999 by PRNEWSFRONTLINE 125 Western Ave. Boston, MA 02134 http://www.pbs.org/wgbh/pages/frontline PBS’s flagship public affairs series, Frontline debuted in 1983 and has outlasted all other long-form documentary series on commercial networks. Despite the lofty content of this literary… Continued
Execs on Forbes ASAP ‘Dynamic 100’ Cite Strategies
July 26th, 1999 by PRNEWSMany PR executives behind the technology companies that made it onto Forbes ASAP’s recently published "Dynamic 100" list demur that this estimable recognition came from any deft PR tactics. But companies were selected by reporters… Continued
Pitching Home Runs: Here’s What Flies With B-to-B Journalists
July 26th, 1999 by PRNEWSPart 2 of 3 In the second part of our journalist survey, we look at the most impressive PR pitches our colleagues at Phillips Business Information have encountered lately. You’ll find that a little wining… Continued
Case Study: Marketing Communications
July 26th, 1999 by PRNEWSBaby Shower Event Celebrates Unique Parenting Service When Helix Health Women’s Services in Baltimore learned last summer that a major competitor would soon be launching a doula program, its marketing team and agency raced into… Continued
Best Practices in PR Measurement
July 26th, 1999 by PRNEWSPR NEWS and Delahaye Medialink will be holding a one-day forum on Nov. 16, 1999, in Washington, D.C., focusing on cutting-edge measurement strategies in media relations, financial relations, employee communications, interactive and crisis communications and… Continued
Calendar
July 26th, 1999 by PRNEWSJuly 25-28 "Decades, Centuries, Millennia: A Celebration Over Time," Florida Public Relations Association, Peabody Hotel, Orlando, FL, 941/365-2135; http://www.FPRA.org Aug. 23-24 "The Basics of Writing and Giving a Good Speech," Joan Detz Speechwriting/Seminars/Coaching, Doylestown, Pa.,… Continued
Online Marcom: Global Market Grows; America’s Share Shrinks
July 26th, 1999 by PRNEWSIn the first years of the Internet, it was a small world after all, in that one country dominated use. But aggregated research from eMarketer in its "eGlobal Report" shows a weakening U.S. stranglehold as… Continued