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Brand-Name Drugs Are Costly Brand-name drugs are increasingly becoming a consumer luxury as more and more managed care plans start to adopt a three-tier co-payment system. The system, widely regarded as a mixed blessing for… Continued

Outreach efforts to reach the nation’s uninsured children under the federal Children’s Health Insurance Program (CHIP) are working. In the past six months, CHIP enrollment has grown by more than 50 percent, according to an… Continued

PR NEWS and Delahaye Medialink will be holding a one-day forum on Nov. 16, 1999, in Washington, D.C., focusing on cutting-edge measurement strategies in media relations, financial relations, employee communications, interactive and crisis communications and… Continued

PR executives seeking an audience with Reuters should keep their pitches short and sweet – and preferably deliver them by email, confided two of its representatives. Speaking to a group of recruiters, marketing directors, and… Continued

Prognosis is Good For Health VNRs Health-related video news releases have the best shot at airtime, according to the latest survey by a company that specializes in creating VNRs, Duffey Communications of Atlanta. Among the… Continued

FRONTLINE 125 Western Ave. Boston, MA 02134 http://www.pbs.org/wgbh/pages/frontline PBS’s flagship public affairs series, Frontline debuted in 1983 and has outlasted all other long-form documentary series on commercial networks. Despite the lofty content of this literary… Continued

Part 3 of 3 Most reporters responding to a recent PR NEWS survey prefer that PR professionals email them over other methods of contact. But, heed parts 1 and 2 of our survey (PRN, 7/19… Continued

While others are racing to beat the millennium bug, The Savings Bank of Rockville, Conn., is planning a party. The party reception starts on Dec. 31, with the bank opening its vault at 12:05 a.m.… Continued

For those of you looking for another way to reach your target online (albeit in a more clandestine way), consider this: Democratic presidential candidate and incumbent Vice President Al Gore has a special message on… Continued

On The Radar Screen With a limping starting quarterback, a coach closing practices to the media, a running back nabbed for using a handicapped parking permit, and a brand new owner breathing down his neck,… Continued