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Behind Every Good Crisis There’s Usually an Oversized Ego or Two
October 1st, 2021 by Katie PaineWe’ve written about how founders’ personalities contributed to the downfall of Theranos, WeWork and “The Ellen DeGeneres Show.” And recently, we saw a similar pattern with the now-defunct media conglomerate Ozy and iconic game show “Jeopardy!.”
Feds Get Serious About How and When Companies Communicate Cyber Incidents
October 1st, 2021 by Seth ArensteinThe ubiquity of cybercrime has made communication about it a subspecialty that PR pros need to acquire. Or they must hire communicators and lawyers with knowledge of cyber jargon, technology, rules and regulations.
Internal Communicators Rely on PR Basics to Address Return to Work
October 1st, 2021 by Seth ArensteinThey are among the most-asked questions now: What will the return to office (RTO) look like and when will it happen? For most companies, the truth is, ‘We’re not entirely sure.’
How to Get the Most from Your Research and Evaluation Investment
October 1st, 2021 by Mark WeinerEvery autumn, the dualities of research and evaluation emerge: we rely on data and analysis providers to help evaluate our year-to-date performance and depend on their data to inform communication decisions. Simultaneously, and perhaps ironically, as we look to analytics providers to inform our performance evaluation, we evaluate them as the annual renewal approaches.
Sign of the Times: Consumers Engage with Posts Providing Cybersecurity Tips, News, Products
October 1st, 2021 by Erika BradburyIn light of an increase in cyberattacks and to honor Cybersecurity Awareness Month this month, we asked data partner Shareablee to track consumer engagement with cybersecurity terms on several social media platforms.
Supermodel Molly Sims Shows Influencers are Untouchable No More
September 30th, 2021 by Seth ArensteinAn Aug. 6 ruling in a case against supermodel Molly Sims and the beauty brand she represented could herald a new chapter in brand-influencer relations. Seemingly untouchable previously, influencers now may have a target on their back.
Climate Crisis 2021: Considerations for Communicators
September 29th, 2021 by Sophie MaerowitzCompanies were vocal about racial inequities after George Floyd’s murder. Why were brands silent when the UN issued a devastating climate report in August?
Why PR Should be Part of Your Start-Up’s Initial Investments
September 21st, 2021 by Erika BradburyWith the flood of new direct-to-consumer brands to market, some startup founders might question whether they need, or could vastly benefit from, PR. As entrepreneurs evaluate their business strategies and budgets for how to launch and grow their brands, where to spend branding dollars is among the top of the list. With so many areas to consider, from digital ads to social media content, one that may feel a bit more elusive is PR.
Education about Multiculturalism in the Deaf Community is Key to Communication
September 7th, 2021 by Erika BradburyIn a broad-reaching conversation via virtual roundtable, we discussed the impact the pandemic has had on the deaf community, the lessons learned about communicating during crises, how so-called mainstream communicators can work to make accessibility part of their DEI conversations and what corporations looking to embrace DEI and accessibility should do to push forward inclusive campaigns.