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PR NEWS is pleased to introduce an inside peek at measurement trends in some of the nation’s leading Fortune 500 corporations. What follows is exclusive data and analysis relating to measurement practices in corporate communications,… Continued

Measurement can be conducted in thousands of different ways, in hundreds of industries, and in a host of disciplines. PR NEWS gained an eagle-eyed view of the measurement landscape by talking with Edie Fraser, president… Continued

When it comes to press exposure, AT&T definitely feasts on a big piece of the media pie. And, like any conglomerate, it suffers from the occasional pie in the face. The telecom giant’s sheer girth… Continued

An industry-wide measurement standard for online PR is about as real as the fabled Emperor’s Clothes. Yet PR’s reputation continues to suffer when agencies clutching fists full of client’s promotional dollars are unable to prove… Continued

If you’re looking to bone up on your understanding of Asia Pacific PR, the Institute for Public Relations has found the paper for you. Yunna Rhee, a Ph.D. candidate at the University of Maryland won… Continued

Need more information on measurement? PR NEWS and Delahaye Medialink are hosting a one-day seminar, "Best Practices in PR Measurement" Nov. 16 at Georgetown University in Washington, D.C. Several of the experts quoted in this… Continued

Ogilvy Public Relations Worldwide acquired London-based Sector Public Relations, a specialist financial and corporate communications consultancy…San Francisco-based Publicis Dialog is buying Purdom Public Relations, a technology PR agency specializing in b-to-b communications.

In an industry that traditionally has had little more than press clips to show for its efforts, measurement is now empowering communicators to spell out their value to CEOs in terms of ROI. A recent… Continued

If you send out releases through U.S. Newswire, be sure to leave out geezer phrases like "groovy" and "far out"… your message is going to college students. Collegiate Presswire will provide college newspapers with a… Continued

Apparently corporate Web sites are supposed to appeal to users, not just the CEOs. Individual investors now get to tell companies what they think of their Web sites by participating in an online survey from… Continued