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Need more information on measurement? PR NEWS and Delahaye Medialink are hosting a one-day seminar, "Best Practices in PR Measurement" Nov. 16 at Georgetown University in Washington, D.C. Several of the experts quoted in this… Continued

Ogilvy Public Relations Worldwide acquired London-based Sector Public Relations, a specialist financial and corporate communications consultancy…San Francisco-based Publicis Dialog is buying Purdom Public Relations, a technology PR agency specializing in b-to-b communications.

In an industry that traditionally has had little more than press clips to show for its efforts, measurement is now empowering communicators to spell out their value to CEOs in terms of ROI. A recent… Continued

If you send out releases through U.S. Newswire, be sure to leave out geezer phrases like "groovy" and "far out"… your message is going to college students. Collegiate Presswire will provide college newspapers with a… Continued

Apparently corporate Web sites are supposed to appeal to users, not just the CEOs. Individual investors now get to tell companies what they think of their Web sites by participating in an online survey from… Continued

Keeping kids from crying apparently plays well to the public. Johnson & Johnson ranked as the most reputable U.S. company, according to a study by the Reputation Institute. Coca-Cola came in second, followed by computer… Continued

Home Is Where the Benchmark Is Measurement is a tough job, but PR’s gotta do it. And in the vast ocean of communications disciplines and benchmarking strategies, many PR pros are choosing to launch their… Continued

In an era of unprecedented mergers and acquisitions, business start-ups, new product launches, technological innovations and information clutter, branding officially has been promoted from "king" to "executive king." Once a buzzword limited to marketing circles,… Continued

Public Affairs/Communication Director City of Chandler Salary Range: $72,301-$101,234 Join the leadership team with the City of Chandler, Arizona. Chandler is located in the southeastern section of the Phoenix metropolitan area and is one of… Continued

September is National Tortilla Month, according to Ryan Partnership, speaking on behalf of Dallas-based Mission Foods. Shockingly, Mission bills itself as the world’s largest maker of tortillas and wraps. When you’re thinking about creating your… Continued