If you send out releases through U.S. Newswire, be sure to leave out geezer phrases like "groovy" and "far out"... your message is going to college students. Collegiate Presswire will provide college newspapers with a direct email feed of news releases going out on U.S. Newswire, which offers news from public policy sources. USN clients get the expanded distribution at no extra cost. (See PR NEWS Media HotSheet, 9/7/99 for more on pitching to college campuses.)
(Matt Farlie, Collegiate Presswire, 888/621-7721, ext. 11, www.cpwire.com)