If you're looking to bone up on your understanding of Asia Pacific PR, the Institute for Public Relations has found the paper for you. Yunna Rhee, a Ph.D. candidate at the University of Maryland won the 1999 Master's Thesis Award for her thesis, "Confucian Culture and Excellent Public Relations: A Study of Generic Principles and Specific Applications in South Korean Public Relations Practice."
(John Felton, Institute for Public Relations, 352/392-0280, www.instituteforpr.com)