Subscription Content

David Petrou President & COO, Eisner Petrou & Associates Washington, DC Education B. A. University of Maryland M.A. Georgetown University (Milton scholar) First Job On a family vacation, met Ron Busch, then-chairman of Pocket Books.… Continued

As the calendar inches closer to Y2K, conventional wisdom holds that lifeline industries such as banking and utilities will be hardest hit by inquiries (and possible backlash) from consumers, regulators and the investment community. The… Continued

Public Affairs/Communication Director City of Chandler Salary Range: $72,301-$101,234 Join the leadership team with the City of Chandler, Arizona. Chandler is located in the southeastern section of the Phoenix metropolitan area and is one of… Continued

Detroit-based PR pro Brendy Barr announces the formation of Brendy Barr Communications, LLC. Barr has 15 years of experience. Prior to launching her own firm, she was a vice president and management team member at… Continued

Ford Motor Co. took a hit last week when a federal judge ruled that rogue Web publisher blueovalnews.com was not breaking the law when it posted proprietary Ford documents on its Web site, which caters… Continued

The clear-cut definition of what constitutes an emergency is blurring for HMO members who are increasingly confused about how to react in crisis situations when split-second decisions can mean life or death. Health plan communication… Continued

The Win In June, Fleishman-Hillard in Washington, D.C., was selected as the agency of record for American Legacy Foundation, a national anti-tobacco organization funded by the $206 billion master settlement agreement achieved between the tobacco… Continued

Within the rapidly changing, highly competitive biotechnology industry, strategic PR pros must initiate strategic programs early enough to ensure that product outcomes match investor and medical community expectations. They must also find and target the… Continued

After several years of stagnant sales, Blue Cross and Blue Shield of South Carolina (BCBSSC) challenged its direct marketing firm, Harte-Hanks DiMark, to better define the health plan’s target market and boost ROI by 15%… Continued

Physicians feel ill equipped to address child sexual abuse issues, which affect 1% of the nation’s children. While many healthcare professionals understand their responsibility to address suspicions of possible sexual abuse, they prefer that parents… Continued