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Chances are if you ask most 30- to 50-year-olds if they look good for their age, the answer will be a confident "Yes!" according to the annual Wrinkle Report on behalf of Renova, an anti-aging… Continued

Children who are overweight typically stuff themselves with too many french fries and potato chips – the least healthy way of eating this vegetable. Potato chips and fries make up more than one-quarter of the… Continued

Women ages 18 to 64 are increasingly uninsured, especially those who are younger and unmarried or have low incomes and are less educated, according to a report by the Commonwealth Fund Commission. These trends must… Continued

As more and more sophisticated drugs enter the market, patients worry about the accuracy, safety and appropriate monitoring of their medications, according to a study by the American Society of Health-System Pharmacists (ASHP). The study,… Continued

Effective branding in healthcare is a highly desired goal, but achieving it is tough. Should you use an "umbrella" approach that promotes all hospitals and facilities in a system under one major brand or allow… Continued

Oddly enough, actions speak louder than words – even if the words hail from the mouth of a really impressive spokesman – when it comes to a company’s image as a corporate citizen. Americans are… Continued

Companies are still asking for help in recruiting quality PR execs, but they’re finding they can fill out their open board seats on their own. According to a sample taken from the second quarter of… Continued

Following is a partial list of organizations that offer measurement services. A more comprehensive listing of measurement organizations can be found in the new Annual Directory of PR Services, published by PR NEWS (888-707-5814). A&R… Continued

Healthcare PR Measurement Protects Budget Levels Despite Deep Cuts Although PR pros have come a long way in earning executive respect, the need to measure PR’s effectiveness has never been more critical. This is particularly… Continued

PR NEWS is pleased to introduce an inside peek at measurement trends in some of the nation’s leading Fortune 500 corporations. What follows is exclusive data and analysis relating to measurement practices in corporate communications,… Continued