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As more and more sophisticated drugs enter the market, patients worry about the accuracy, safety and appropriate monitoring of their medications, according to a study by the American Society of Health-System Pharmacists (ASHP). The study,… Continued

Effective branding in healthcare is a highly desired goal, but achieving it is tough. Should you use an "umbrella" approach that promotes all hospitals and facilities in a system under one major brand or allow… Continued

Although executive management increasingly is recognizing the importance of the communications function to the bottom line, the need to measure your effectiveness has never been more critical. A recent study by the Council of Public… Continued

Place your classified ad in Healthcare PR & Marketing News and reach 2,500 top marketers in the healthcare industry, twice a month. Your 50-word listing will run twice for $199 prepaid + $75 for each… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued

E-zone Networks 355 Fourth Ave., #1000 Calgary, Alberta Canada t2p0j1 If you’re trying to reach fitness-minded folks, E-zone Networks delivers a captive and sweaty audience of health club members. This new network, launched last month,… Continued

PR NEWS is pleased to introduce an inside peek at measurement trends in some of the nation’s leading Fortune 500 corporations. What follows is exclusive data and analysis relating to measurement practices in corporate communications,… Continued

Measurement can be conducted in thousands of different ways, in hundreds of industries, and in a host of disciplines. PR NEWS gained an eagle-eyed view of the measurement landscape by talking with Edie Fraser, president… Continued

When it comes to press exposure, AT&T definitely feasts on a big piece of the media pie. And, like any conglomerate, it suffers from the occasional pie in the face. The telecom giant’s sheer girth… Continued

An industry-wide measurement standard for online PR is about as real as the fabled Emperor’s Clothes. Yet PR’s reputation continues to suffer when agencies clutching fists full of client’s promotional dollars are unable to prove… Continued