Place your classified ad in Healthcare PR & Marketing News and reach 2,500 top marketers in the healthcare industry, twice a month. Your 50-word listing will run twice for $199 prepaid + $75 for each… Continued
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Media Moves
September 30th, 1999 by PRNEWSThe information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued
Media Insight
September 30th, 1999 by PRNEWSE-zone Networks 355 Fourth Ave., #1000 Calgary, Alberta Canada t2p0j1 If you’re trying to reach fitness-minded folks, E-zone Networks delivers a captive and sweaty audience of health club members. This new network, launched last month,… Continued
Mark Your Calendar
September 30th, 1999 by PRNEWSOctober 12 PRSA’s 22nd Annual Chesapeake Conference sponsored by PRSA’s Maryland chapter. Towson, Md. 301/258-9120. October 14-15 Harvard School of Public Health’s Redefining Healthcare conference. Boston. 617/720-9545. November 3-5 EMarketWorld’s Ehealthcareworld conference. New York. 800/535-1812.… Continued
Trades Show News
September 30th, 1999 by PRNEWSThe buzz on the exhibit floor at the Society for Healthcare Strategy and Market Development last week in Denver focused on the latest market research and Internet tools. Here are the trade show highlights. HealthGate’s… Continued
Choosing the Right Communications Technology
September 30th, 1999 by PRNEWSMaking the right decision on how to present your information has increasingly become complex given the vast array of high-tech communication tools now available. Should you use CD-ROMs, DVDs, still images or online motion videoand… Continued
Ca. Health Plans Collaborate On Y2K Initiatives
September 30th, 1999 by PRNEWSWith less than four months until the New Millennium, the Year 2000 status of more than half of America’s healthcare provider organizations remain unclear, according to the RX2000 Solutions Institute in Minneapolis. To stay on… Continued
Reality Check: Y2K Issues to Heat Up In Q4; Ads Don’t Affect Market Share
September 30th, 1999 by PRNEWSDENVER – The hundreds of healthcare communicators who attended the fourth annual Society of Healthcare Strategy and Market Development conference here this week experienced a thought-provoking reality check. Attendees were challenged to address pressing issues… Continued
Reaching Women Effectively Without Stereotyping Them
September 30th, 1999 by PRNEWSYour client asks you to develop a program that targets women in their 30s. What type of woman fits this profile? Is she married or single? Is she career-oriented or a housewife? Is she a… Continued
Health Site Gets Personal to Keep Visitors Coming Back
September 30th, 1999 by PRNEWSHealth and wellness Web sites are wildly popular with Internet surfers but the key to holding their fickle attention is innovative personalization. Without it your Web site is destined to a fate of hit-and-run anonymity… Continued