Subscription Content

Women ages 18 to 64 are increasingly uninsured, especially those who are younger and unmarried or have low incomes and are less educated, according to a report by the Commonwealth Fund Commission. These trends must… Continued

As more and more sophisticated drugs enter the market, patients worry about the accuracy, safety and appropriate monitoring of their medications, according to a study by the American Society of Health-System Pharmacists (ASHP). The study,… Continued

Effective branding in healthcare is a highly desired goal, but achieving it is tough. Should you use an "umbrella" approach that promotes all hospitals and facilities in a system under one major brand or allow… Continued

Although executive management increasingly is recognizing the importance of the communications function to the bottom line, the need to measure your effectiveness has never been more critical. A recent study by the Council of Public… Continued

Place your classified ad in Healthcare PR & Marketing News and reach 2,500 top marketers in the healthcare industry, twice a month. Your 50-word listing will run twice for $199 prepaid + $75 for each… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued

E-zone Networks 355 Fourth Ave., #1000 Calgary, Alberta Canada t2p0j1 If you’re trying to reach fitness-minded folks, E-zone Networks delivers a captive and sweaty audience of health club members. This new network, launched last month,… Continued

October 12 PRSA’s 22nd Annual Chesapeake Conference sponsored by PRSA’s Maryland chapter. Towson, Md. 301/258-9120. October 14-15 Harvard School of Public Health’s Redefining Healthcare conference. Boston. 617/720-9545. November 3-5 EMarketWorld’s Ehealthcareworld conference. New York. 800/535-1812.… Continued

The buzz on the exhibit floor at the Society for Healthcare Strategy and Market Development last week in Denver focused on the latest market research and Internet tools. Here are the trade show highlights. HealthGate’s… Continued

Making the right decision on how to present your information has increasingly become complex given the vast array of high-tech communication tools now available. Should you use CD-ROMs, DVDs, still images or online motion videoand… Continued