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Hire The Best

September 30th, 1999 by

Place your classified ad in Healthcare PR & Marketing News and reach 2,500 top marketers in the healthcare industry, twice a month. Your 50-word listing will run twice for $199 prepaid + $75 for each… Continued

Media Moves

September 30th, 1999 by

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued

Media Insight

September 30th, 1999 by

E-zone Networks 355 Fourth Ave., #1000 Calgary, Alberta Canada t2p0j1 If you’re trying to reach fitness-minded folks, E-zone Networks delivers a captive and sweaty audience of health club members. This new network, launched last month,… Continued

Mark Your Calendar

September 30th, 1999 by

October 12 PRSA’s 22nd Annual Chesapeake Conference sponsored by PRSA’s Maryland chapter. Towson, Md. 301/258-9120. October 14-15 Harvard School of Public Health’s Redefining Healthcare conference. Boston. 617/720-9545. November 3-5 EMarketWorld’s Ehealthcareworld conference. New York. 800/535-1812.… Continued

Trades Show News

September 30th, 1999 by

The buzz on the exhibit floor at the Society for Healthcare Strategy and Market Development last week in Denver focused on the latest market research and Internet tools. Here are the trade show highlights. HealthGate’s… Continued

Choosing the Right Communications Technology

September 30th, 1999 by

Making the right decision on how to present your information has increasingly become complex given the vast array of high-tech communication tools now available. Should you use CD-ROMs, DVDs, still images or online motion videoand… Continued

Ca. Health Plans Collaborate On Y2K Initiatives

September 30th, 1999 by

With less than four months until the New Millennium, the Year 2000 status of more than half of America’s healthcare provider organizations remain unclear, according to the RX2000 Solutions Institute in Minneapolis. To stay on… Continued

Reality Check: Y2K Issues to Heat Up In Q4; Ads Don’t Affect Market Share

September 30th, 1999 by

DENVER – The hundreds of healthcare communicators who attended the fourth annual Society of Healthcare Strategy and Market Development conference here this week experienced a thought-provoking reality check. Attendees were challenged to address pressing issues… Continued

Reaching Women Effectively Without Stereotyping Them

September 30th, 1999 by

Your client asks you to develop a program that targets women in their 30s. What type of woman fits this profile? Is she married or single? Is she career-oriented or a housewife? Is she a… Continued

Health Site Gets Personal to Keep Visitors Coming Back

September 30th, 1999 by

Health and wellness Web sites are wildly popular with Internet surfers but the key to holding their fickle attention is innovative personalization. Without it your Web site is destined to a fate of hit-and-run anonymity… Continued