Keeping kids from crying apparently plays well to the public. Johnson & Johnson ranked as the most reputable U.S. company, according to a study by the Reputation Institute. Coca-Cola came in second, followed by computer… Continued
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Employee Relations
September 27th, 1999 by PRNEWSHome Is Where the Benchmark Is Measurement is a tough job, but PR’s gotta do it. And in the vast ocean of communications disciplines and benchmarking strategies, many PR pros are choosing to launch their… Continued
Measuring PR’s Role in Building Brand Reputation
September 27th, 1999 by PRNEWSIn an era of unprecedented mergers and acquisitions, business start-ups, new product launches, technological innovations and information clutter, branding officially has been promoted from "king" to "executive king." Once a buzzword limited to marketing circles,… Continued
Job Tracker
September 27th, 1999 by PRNEWSPublic Affairs/Communication Director City of Chandler Salary Range: $72,301-$101,234 Join the leadership team with the City of Chandler, Arizona. Chandler is located in the southeastern section of the Phoenix metropolitan area and is one of… Continued
And One Trend We Would Like to Reverse…
September 27th, 1999 by PRNEWSSeptember is National Tortilla Month, according to Ryan Partnership, speaking on behalf of Dallas-based Mission Foods. Shockingly, Mission bills itself as the world’s largest maker of tortillas and wraps. When you’re thinking about creating your… Continued
Y2K: A Non-Issue for PR Execs?
September 20th, 1999 by PRNEWSAs the calendar inches closer to Y2K, conventional wisdom holds that lifeline industries such as banking and utilities will be hardest hit by inquiries (and possible backlash) from consumers, regulators and the investment community. The… Continued
Job Tracker
September 20th, 1999 by PRNEWSPublic Affairs/Communication Director City of Chandler Salary Range: $72,301-$101,234 Join the leadership team with the City of Chandler, Arizona. Chandler is located in the southeastern section of the Phoenix metropolitan area and is one of… Continued
Barr Opens Biz in Detroit
September 20th, 1999 by PRNEWSDetroit-based PR pro Brendy Barr announces the formation of Brendy Barr Communications, LLC. Barr has 15 years of experience. Prior to launching her own firm, she was a vice president and management team member at… Continued
Cyber Snipers Underscore NeedFor PR Intelligence on the Web
September 20th, 1999 by PRNEWSFord Motor Co. took a hit last week when a federal judge ruled that rogue Web publisher blueovalnews.com was not breaking the law when it posted proprietary Ford documents on its Web site, which caters… Continued
PRSA Gives Edelman the Gold
September 20th, 1999 by PRNEWSDaniel J. Edelman, chairman of Edelman Public Relations Worldwide, has been named this year’s Gold Anvil Award winner by PRSA. The award constitutes the society’s highest honor and is presented to a PR practitioner whose… Continued