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In an industry that traditionally has had little more than press clips to show for its efforts, measurement is now empowering communicators to spell out their value to CEOs in terms of ROI. A recent… Continued

If you send out releases through U.S. Newswire, be sure to leave out geezer phrases like "groovy" and "far out"… your message is going to college students. Collegiate Presswire will provide college newspapers with a… Continued

Apparently corporate Web sites are supposed to appeal to users, not just the CEOs. Individual investors now get to tell companies what they think of their Web sites by participating in an online survey from… Continued

Keeping kids from crying apparently plays well to the public. Johnson & Johnson ranked as the most reputable U.S. company, according to a study by the Reputation Institute. Coca-Cola came in second, followed by computer… Continued

CNET News.com 150 Chestnut St. San Francisco, CA 94111 Now, even television is seeing "dot-com" crossover. CNET’s new Internet technology show, CNET News.com, kicks off at 4 p.m. EST on CNBC Oct. 2. The show… Continued

Base salaries for public affairs executives in DC don’t stack up to the compensation earned by their counterparts in Fortune 500s around the country. According to a survey conducted by DC-based Hay Management Consultants on… Continued

As this year’s tidal wave of mergers and acquisitions produces bigger and badder PR conglomerates, a smaller, more subversive force is emerging in the shadows: virtual alliances of PR free agents. Most recently, 10 IABC-affiliated… Continued

David Petrou President & COO, Eisner Petrou & Associates Washington, DC Education B. A. University of Maryland M.A. Georgetown University (Milton scholar) First Job On a family vacation, met Ron Busch, then-chairman of Pocket Books.… Continued

As the calendar inches closer to Y2K, conventional wisdom holds that lifeline industries such as banking and utilities will be hardest hit by inquiries (and possible backlash) from consumers, regulators and the investment community. The… Continued

Public Affairs/Communication Director City of Chandler Salary Range: $72,301-$101,234 Join the leadership team with the City of Chandler, Arizona. Chandler is located in the southeastern section of the Phoenix metropolitan area and is one of… Continued