E-zone Networks
355 Fourth Ave., #1000
Calgary, Alberta Canada t2p0j1
If you're trying to reach fitness-minded folks, E-zone Networks delivers a captive and sweaty audience of health club members. This new network, launched last month, provides educational and entertaining programs to more than 8,000 members of 46 health clubs via an E-zone consoles mounted on cardio machines and special headphones.
Efforts are underway to boost E-zone's original educational programming. Next month, E-zone is launching programs that focus on weight loss and elite fitness routines. Producers are looking for nutrition and other health experts who can provide tips on healthy, diet-conscious fitness approaches. Over the next year, E-zone will be expanding its original programming to include fitness-focused disease management, diet tips and pragmatic information high performance training.
Recently, E-zone decided to increase access to members by removing the headphone fee in three health clubs. Depending on how successul these pilots are, E-zone will do away with headphone fees altogether, which should significantly increase its viewership, says Richard Turski, E-zone's VP of marketing. Paricipating fitness clubs include Tennis Corp. of America, Houstonian, Sport & Health and Gold's Gym.
Topics: As long as you're pitching story ideas that will interest those who like break a sweat, E-zone wants to hear about them. E-zone typically reaches a demographic who is: * slightly more female than male; * 35 years old, (average); and * a cardio-equipment enthusiast. The educational programs provide pragmatic information and news about effective fitness training and healthy diets. Soon the programs will provide disease management advice.
Editors/Lead Time: PR Pitches: VP Marketing Richard Turski email: [email protected]
Methods: The best method is email, any time of the week.
Comments: Pitch your ideas asap to Richard. Next month E-zone will start launching originally-produced educational programs. Throughout next year, E-zone producers will be working on original programs. Currently the programs are about a half-hour in length, but producers will be developing programs that run the gamut from two-minute news clips to one-hour profiles. E-zone is eager to hear from healthcare associations, providers, physicians and dietiticians. Your ideas should appeal to a vast range of exercisers, from beginners and moderate folks to intense fitness buffs.