Subscription Content

Calendar

October 4th, 1999 by

October 6-8 Automotive Public Relations Council Conference, Automotive Public Relations Council, Detroit, MI, 919/549-4800, www.aprc-online.org October 7-8 A New Model for Corporate Activism, Global Public Affairs Institute, The Dorchester, London, England, 212/461-1782, www.gpai.org October 12… Continued

A New Breed: Corporate Journalists Prevent Merger Burns

October 4th, 1999 by

Merger mania continues to spread like wildfire with no signs of cooling off, and the trend-du-jour is for East Coast power brokers to acquire West Coast boutiques in an effort to round out their capabilities… Continued

Media Insight

October 4th, 1999 by

Celebrity Dish 1211 Avenue of the Americas, 4th Floor New York, NY 10036 Soon checkout-counter recipe publications will be getting some competition with TV GUIDE’s latest spinoff, Celebrity Dish. The magazine will tout tasty recipes… Continued

Meeting of the Minds

October 4th, 1999 by

Looking for a place outside of your box to think? There’s plenty of room in the desert. The 10th annual Innovative Thinking Conference kicks off in Scottsdale, Ariz. this February, featuring big thinkers such as… Continued

Seeing is Believing

October 4th, 1999 by

Move over Smith Barney. The feds are now offering financial planning assistance. This week the Social Security Administration (SSA) launches the largest customized mailing ever undertaken by a federal agency with the distribution of SS… Continued

Perception is Everything

October 4th, 1999 by

Seventy-eight percent of U.S. adults believe there is bias in the news media, and that powerful people or organizations can influence a newspaper to "spike or spin" a story, according to the Journalism Credibility Project,… Continued

Annual PR Directory Hits Streets

October 4th, 1999 by

PR NEWS has just published the Annual Directory of PR Services, one of the industry’s largest directories of companies and agencies offering services ranging from media relations measurement to crisis management. The directory, which was… Continued

People Moves

October 4th, 1999 by

Crisis communications guru Al Tortorella has left his post at UST to return to Burson-Marsteller as managing director of the agency’s corporate and financial practice. Tortorella is perhaps best known for his role in the… Continued

On the Radar Screen

October 4th, 1999 by

We aren’t sure if it was faith in the government or faith in a higher power that prompted a recent Y2K endorsement made by U.S. Senator Robert F. Bennett. Speaking at the National Press Club,… Continued

Protect Your Communications Budgets With PR Measurement and ROI Reports

September 30th, 1999 by

Although executive management increasingly is recognizing the importance of the communications function to the bottom line, the need to measure your effectiveness has never been more critical. A recent study by the Council of Public… Continued