Subscription Content

Sex may sell, but American readers and viewers associate educational content with quality, according to Total Research Corp.’s latest EquiTrend survey of top media brands – a decade-long study. More than 2,000 consumers were asked… Continued

The secret to designing a useful online media kit is to think like a journalist. Put everything a reporter requires to write about your company within a single mouse click of your digital kit’s home… Continued

Rob Weisman leaves his post as business editor for the Seattle Times and joins the Boston Globe as assistant business editor. He oversees editorial direction of the Technology and Innovation section, which appears every Monday.… Continued

The Information Age caused the growth of PR and the Internet will cause its demise, said Colburn Aker, managing partner of The Aker Partners, in his Feb. 24 speech to members of the City Club.… Continued

Independent Business magazine renames itself MyBusiness and reverts to its original mission of helping entrepreneurs. The bimonthly magazine, published by Hammock Publishing, goes out to the 600,000 members of the National Federation of Independent Business… Continued

Eighty-six percent of CEOs and senior management surveyed by the DC-based Public Affairs Group Inc. for its Best Practices in Corporate Branding special report emphasize the need for building their brand awareness. The study further… Continued

So, you finally nailed 15 golden minutes on that reporter’s calendar? Counselors at DeFrancesco Goodfriend Public Relations offer tips on maximizing that precious time: Review the key messages you wish to convey. Stockpile “evidence” -… Continued

Bucking industry-wide laments of deteriorating writing skills among PR professionals, veteran journalist Mort Sheinman joins Publicis Dialog New York as editorial director (a new position) after 40 years with Women’s Wear Daily…Atlanta-based Duffey Communications supports… Continued

Creative Rewiring? Word on the San Francisco streets is that former Wired publisher Dana Lyon plans to launch a new magazine title (as-yet unnamed) and Web site, blending issues of design, aesthetics and culture. “There… Continued

The Case Last fall, the American Highway Users Alliance (AHUA) – a nonprofit advocacy organization – commissioned a study to determine the nation’s worst areas of traffic congestion. The report shed light not only on… Continued