Back to the Basics

Bucking industry-wide laments of deteriorating writing skills among PR professionals, veteran journalist Mort Sheinman joins Publicis Dialog New York as editorial director
(a new position) after 40 years with Women's Wear Daily...Atlanta-based Duffey Communications supports the creation of a PR writing lab at Grady College of Journalism in Athens,
Ga., with the philosophy that "superior written communications is the foundation for all professional public relations."