Sex may sell, but American readers and viewers associate educational content with quality, according to Total Research Corp.'s latest EquiTrend survey of top media brands -
a decade-long study. More than 2,000 consumers were asked to rank 69 print brands and 49 television brands on a scale of 1-10 in terms of overall quality. Their picks:
Top Print Brands
1. National Geographic
2. Consumer Reports
3. The Wall Street Journal
4. Smithsonian
5. Reader's Digest
6. Time
7. Life
8. The New York Times
9. Parents
10. U.S. News & World Report
Top TV Brands
1. Discovery Channel
2. The Learning Channel
3. Disney Channel
4. CNN
5. PBS
6. The History Channel
7. ESPN
8. Fox Family Channel
9. A&E Network
10. The Weather Channel
Source: Total Research Corp., as reported by Reuters