Sites and Sounds. ITRadioNetwork.com hit the Web last week, billed as the “world’s first online audio Webzine dedicated to the personalities and technologies that drive e- business and the new economy.” The site’s inaugural content… Continued
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This Just In…
March 13th, 2000 by PRNEWSIn his speech at the IABC workshop ‘Reinventing Communication’ Jim Shaffer, principal at human resources consulting firm Towers Perrin, said communicators “need to be focused on improving business performance around the things that matter to… Continued
Job Tracker
March 13th, 2000 by PRNEWSPublicity Director Major consumer magazine has immediate opening. Develop and implement all Public Relations. Handle relations between the magazine and media and marketing trade. Publicize media sales deals and create visibility for editors and executives.… Continued
Candor, Disclosure Build Trust Among Journalists Who Visit Your Web Site
March 13th, 2000 by PRNEWSFew journalists find information on Web sites highly credible. But more than half the magazine and newspaper journalists surveyed in a recent Middleberg/Ross “Print Media in Cyberspace Study” said they would consider reporting an Internet… Continued
To-Do List
March 13th, 2000 by PRNEWSResearch conducted by Corporate Communication Studies found the most critical issues facing communications managers in Fortune 500 companies are: Integrating the communications function in the global corporation. Quantifying communications results in business terms. Training and… Continued
How Do You Stack Up?
March 13th, 2000 by PRNEWSOne in every two communicators (51%) has direct access to senior management at least once a day while only 5% have limited access, according to a joint study by the International Association of Business Communicators… Continued
And The Winner Is…
March 13th, 2000 by PRNEWSTexaco is the most recognized corporate brand in the oil industry, according to a study by Corporate Branding. Using a scale of 1 to 100, the top 10 brands in that industry are: 1. Texaco… Continued
Annual Reports 1, Journalists 0
March 13th, 2000 by PRNEWSPeople trust the information in a company’s annual report over print journalism when making investment decisions, according to the National Credibility Index, an ongoing research effort created by the Public Relations Society of America (PRSA).… Continued
Hard Issues, Soft Sell Increase Odds of Op-Ed Ink
March 13th, 2000 by PRNEWSWhen the Atlanta-based ambulance service American Medical Response suffered public backlash following a series of late arrivals last year, it hoped to place an op-ed as a means of enlightening the public about the city’s… Continued