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March 13th, 2000 by

Sites and Sounds. ITRadioNetwork.com hit the Web last week, billed as the “world’s first online audio Webzine dedicated to the personalities and technologies that drive e- business and the new economy.” The site’s inaugural content… Continued

This Just In…

March 13th, 2000 by

In his speech at the IABC workshop ‘Reinventing Communication’ Jim Shaffer, principal at human resources consulting firm Towers Perrin, said communicators “need to be focused on improving business performance around the things that matter to… Continued

Job Tracker

March 13th, 2000 by

Publicity Director Major consumer magazine has immediate opening. Develop and implement all Public Relations. Handle relations between the magazine and media and marketing trade. Publicize media sales deals and create visibility for editors and executives.… Continued

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March 13th, 2000 by

We just love irony. So, it seems, does Wall Street Journal reporter Erin White. In her front page story on March 6, White profiled graphic designer Andrew Corn as one of an elite group of… Continued

Candor, Disclosure Build Trust Among Journalists Who Visit Your Web Site

March 13th, 2000 by

Few journalists find information on Web sites highly credible. But more than half the magazine and newspaper journalists surveyed in a recent Middleberg/Ross “Print Media in Cyberspace Study” said they would consider reporting an Internet… Continued

To-Do List

March 13th, 2000 by

Research conducted by Corporate Communication Studies found the most critical issues facing communications managers in Fortune 500 companies are: Integrating the communications function in the global corporation. Quantifying communications results in business terms. Training and… Continued

How Do You Stack Up?

March 13th, 2000 by

One in every two communicators (51%) has direct access to senior management at least once a day while only 5% have limited access, according to a joint study by the International Association of Business Communicators… Continued

And The Winner Is…

March 13th, 2000 by

Texaco is the most recognized corporate brand in the oil industry, according to a study by Corporate Branding. Using a scale of 1 to 100, the top 10 brands in that industry are: 1. Texaco… Continued

Annual Reports 1, Journalists 0

March 13th, 2000 by

People trust the information in a company’s annual report over print journalism when making investment decisions, according to the National Credibility Index, an ongoing research effort created by the Public Relations Society of America (PRSA).… Continued

Hard Issues, Soft Sell Increase Odds of Op-Ed Ink

March 13th, 2000 by

When the Atlanta-based ambulance service American Medical Response suffered public backlash following a series of late arrivals last year, it hoped to place an op-ed as a means of enlightening the public about the city’s… Continued