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Organizers of the new Web-based service TellThemNow.com (PRN, Feb. 28) are betting that “download” times for gauging public reaction to media coverage will be considerably shorter once their product hits full swing. The Seattle-based service,… Continued

There’s been a lot of excitement in the press about all the money Internet companies are spending on advertising. Leonard Saffir, a seasoned PR professional and author of the newly published book Power Public Relations,… Continued

The Chase Manhattan Corp. is banking on Ketchum PR to shore up the bank’s reputation as a one-stop resource for “new economy” companies seeking assistance with venture capital, IPOs and financing…The Baltimore-based Reeves Agency will… Continued

Online shopping may be an impersonal experience, but e-shoppers still expect good customer service, and they have no qualms about bad-mouthing online retailers that don’t make the grade. These were the findings in a recent… Continued

Company intranets have surpassed interactive voice response systems as the preferred medium for employee communication, according to the latest study by Watson Wyatt Worldwide. Most corporations (79%) say they now use their intranets as the… Continued

Sex may sell, but American readers and viewers associate educational content with quality, according to Total Research Corp.’s latest EquiTrend survey of top media brands – a decade-long study. More than 2,000 consumers were asked… Continued

The secret to designing a useful online media kit is to think like a journalist. Put everything a reporter requires to write about your company within a single mouse click of your digital kit’s home… Continued

Rob Weisman leaves his post as business editor for the Seattle Times and joins the Boston Globe as assistant business editor. He oversees editorial direction of the Technology and Innovation section, which appears every Monday.… Continued

The Information Age caused the growth of PR and the Internet will cause its demise, said Colburn Aker, managing partner of The Aker Partners, in his Feb. 24 speech to members of the City Club.… Continued

Independent Business magazine renames itself MyBusiness and reverts to its original mission of helping entrepreneurs. The bimonthly magazine, published by Hammock Publishing, goes out to the 600,000 members of the National Federation of Independent Business… Continued