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So, you finally nailed 15 golden minutes on that reporter’s calendar? Counselors at DeFrancesco Goodfriend Public Relations offer tips on maximizing that precious time: Review the key messages you wish to convey. Stockpile “evidence” -… Continued

Bucking industry-wide laments of deteriorating writing skills among PR professionals, veteran journalist Mort Sheinman joins Publicis Dialog New York as editorial director (a new position) after 40 years with Women’s Wear Daily…Atlanta-based Duffey Communications supports… Continued

Creative Rewiring? Word on the San Francisco streets is that former Wired publisher Dana Lyon plans to launch a new magazine title (as-yet unnamed) and Web site, blending issues of design, aesthetics and culture. “There… Continued

The Case Last fall, the American Highway Users Alliance (AHUA) – a nonprofit advocacy organization – commissioned a study to determine the nation’s worst areas of traffic congestion. The report shed light not only on… Continued

TODAY is the deadline for submissions to the 2000 Platinum PR Awards. Postmark your entry by March 6 and you’re set. Slackers can still submit entries until March 22, but late fees will apply. For… Continued

Call it old-fashioned thinking, but the headline of a press release should have something to do with the copy that follows it. Obviously the people at Carl Thompson Associates disagree with this notion. Their Feb.… Continued

In 1999, 73% of journalists searched online for story ideas, vs. only 48% in 1998 and 17% in 1994, according to the latest Middleberg/Ross “Print Media in Cyberspace” survey, released at a press conference last… Continued

155 Bovet Road San Mateo, CA 94402 650/572-7341 http://www.infoworld.com If you’d like to see how your technical product stacks up against the competition, InfoWorld.com’s Test Center is a place to do it. For more than… Continued

Publicity Director Major consumer magazine has immediate opening. Develop and implement all Public Relations. Handle relations between the magazine and media and marketing trade. Publicize media sales deals and create visibility for editors and executives.… Continued

Awards fever is still in the air. In part two of our platinum flashback, we bring you updates on four more winners from the 1999 Platinum PR Awards. They offer proof that stellar campaigns indeed… Continued