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Award Winners Leverage Momentum for Greater Gains

March 6th, 2000 by

Awards fever is still in the air. In part two of our platinum flashback, we bring you updates on four more winners from the 1999 Platinum PR Awards. They offer proof that stellar campaigns indeed… Continued

Correction

March 6th, 2000 by

PR NEWS printed erroneous contact info for B.L. Ochman in the Feb. 21 “Open Mike” section. She can be reached at BLOchman@whatsnextonline.com.

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March 6th, 2000 by

We knew PR was a sexy business to be in. Now female Web denizens have confirmed it. Sun Microsystems Corporate Communications Manager Peter McNally was one of 10 studmuffins profiled in a women.com feature on… Continued

Stunt Watch

March 6th, 2000 by

Allegro Resorts made a splash with its “Fly for Free in Your Bathing Suit” promotion, held earlier this month to kick off TWA’s new nonstop flight service from New York to the Caribbean destinations Turks… Continued

Disease Management Directories

March 2nd, 2000 by

Disease management programs are evolving at a lightening pace. Last year, 97% of staff-model HMOs were likely to implement disease management programs, followed by 92.9% of group-model HMOs and 88.7% of network-model HMOs. To get… Continued

CD-ROM Direct Mail Campaign Delivers High-Tech Image

March 2nd, 2000 by

To allow existing and potential patients to test-drive its medical services, Sentara Healthcare recently launched a direct mail campaign of CD-ROMs to 33,000 area households. The CD-ROM, which was mailed in late January, educates consumers… Continued

Abstinence Campaign Encourages Early Talk

March 2nd, 2000 by

Encouraged by declining rates of teen pregnancy and increased interest in abstinence, Pennsylvania’s department of health recently launched a “straight talk” campaign reminding parents to promote teen abstinence. Launched last month in the Johnstown and… Continued

Hospitals Can Do More to Trim Obesity Trends Through Outreach

March 2nd, 2000 by

Recent statistics on climbing obesity rates fly in the face of public health efforts and advertising campaigns that promote fitness and health-conscious diets. But much of the diet information reported in the media is confusing.… Continued

JobTracker

March 2nd, 2000 by

Makovsky & Company (http://www.makovsky.com) “Best Managed PR Firm in U.S.” and “Top 15 in N.Y. – Inside PR” We’re growing and seeking dynamic, opportunity-hungry PR/IR professionals for several key positions including: Technology – Account Executive… Continued

Media Moves

March 2nd, 2000 by

The information in Media Moves is provided by the health research department of Press Access, which provides contact informaton for more than 1,000 journalist at more than 1,000 consumer and business publications. Internal Moves Pharmaceutical… Continued