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Heavy Medal Alert…

March 6th, 2000 by

TODAY is the deadline for submissions to the 2000 Platinum PR Awards. Postmark your entry by March 6 and you’re set. Slackers can still submit entries until March 22, but late fees will apply. For… Continued

Say What?

March 6th, 2000 by

Call it old-fashioned thinking, but the headline of a press release should have something to do with the copy that follows it. Obviously the people at Carl Thompson Associates disagree with this notion. Their Feb.… Continued

This Just In…

March 6th, 2000 by

In 1999, 73% of journalists searched online for story ideas, vs. only 48% in 1998 and 17% in 1994, according to the latest Middleberg/Ross “Print Media in Cyberspace” survey, released at a press conference last… Continued

Media Insight: InfoWorld Test Center

March 6th, 2000 by

155 Bovet Road San Mateo, CA 94402 650/572-7341 http://www.infoworld.com If you’d like to see how your technical product stacks up against the competition, InfoWorld.com’s Test Center is a place to do it. For more than… Continued

One-Third of New Uninsured Live in Illinois

March 2nd, 2000 by

An advocacy group is calling for public health efforts to reach the uninsured in Illinois to be overhauled. One in three of the country’s newly identified uninsured live in Illinois, according to a report by… Continued

Formula Promotions Discourage Breastfeeding

March 2nd, 2000 by

The University of Rochester School of Medicine is calling for hospitals, physician offices and prenatal clinics to toss all advertisements and promotional materials for infant feeding formulas. Citing a recent study conducted at the university,… Continued

Corporate Execs In Poor Health

March 2nd, 2000 by

A growing number of corporate executives are leading unhealthy lifestyles and flirting dangerously with heart disease, according to a study presented last month at the Corporate Health Summit 2000 conference in Lake Buena Vista, Fla.… Continued

AIDS Lifestyle Magazine To Target Minorities

March 2nd, 2000 by

Magic Johnson recently lent his celebrity and support to a new AIDS magazine, published by the AIDS Healthcare Foundation (AHF), that will launch this summer. The promotional campaign occurred last month at Magic Johnson’s NBA… Continued

Disease Management Directories

March 2nd, 2000 by

Disease management programs are evolving at a lightening pace. Last year, 97% of staff-model HMOs were likely to implement disease management programs, followed by 92.9% of group-model HMOs and 88.7% of network-model HMOs. To get… Continued

CD-ROM Direct Mail Campaign Delivers High-Tech Image

March 2nd, 2000 by

To allow existing and potential patients to test-drive its medical services, Sentara Healthcare recently launched a direct mail campaign of CD-ROMs to 33,000 area households. The CD-ROM, which was mailed in late January, educates consumers… Continued