Awards fever is still in the air. In part two of our platinum flashback, we bring you updates on four more winners from the 1999 Platinum PR Awards. They offer proof that stellar campaigns indeed… Continued
Subscription Content
Correction
March 6th, 2000 by PRNEWSPR NEWS printed erroneous contact info for B.L. Ochman in the Feb. 21 “Open Mike” section. She can be reached at BLOchman@whatsnextonline.com.
Stunt Watch
March 6th, 2000 by PRNEWSAllegro Resorts made a splash with its “Fly for Free in Your Bathing Suit” promotion, held earlier this month to kick off TWA’s new nonstop flight service from New York to the Caribbean destinations Turks… Continued
Disease Management Directories
March 2nd, 2000 by PRNEWSDisease management programs are evolving at a lightening pace. Last year, 97% of staff-model HMOs were likely to implement disease management programs, followed by 92.9% of group-model HMOs and 88.7% of network-model HMOs. To get… Continued
CD-ROM Direct Mail Campaign Delivers High-Tech Image
March 2nd, 2000 by PRNEWSTo allow existing and potential patients to test-drive its medical services, Sentara Healthcare recently launched a direct mail campaign of CD-ROMs to 33,000 area households. The CD-ROM, which was mailed in late January, educates consumers… Continued
Abstinence Campaign Encourages Early Talk
March 2nd, 2000 by PRNEWSEncouraged by declining rates of teen pregnancy and increased interest in abstinence, Pennsylvania’s department of health recently launched a “straight talk” campaign reminding parents to promote teen abstinence. Launched last month in the Johnstown and… Continued
Hospitals Can Do More to Trim Obesity Trends Through Outreach
March 2nd, 2000 by PRNEWSRecent statistics on climbing obesity rates fly in the face of public health efforts and advertising campaigns that promote fitness and health-conscious diets. But much of the diet information reported in the media is confusing.… Continued
JobTracker
March 2nd, 2000 by PRNEWSMakovsky & Company (http://www.makovsky.com) “Best Managed PR Firm in U.S.” and “Top 15 in N.Y. – Inside PR” We’re growing and seeking dynamic, opportunity-hungry PR/IR professionals for several key positions including: Technology – Account Executive… Continued
Media Moves
March 2nd, 2000 by PRNEWSThe information in Media Moves is provided by the health research department of Press Access, which provides contact informaton for more than 1,000 journalist at more than 1,000 consumer and business publications. Internal Moves Pharmaceutical… Continued