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The secret to designing a useful online media kit is to think like a journalist. Put everything a reporter requires to write about your company within a single mouse click of your digital kit’s home… Continued

Rob Weisman leaves his post as business editor for the Seattle Times and joins the Boston Globe as assistant business editor. He oversees editorial direction of the Technology and Innovation section, which appears every Monday.… Continued

The Information Age caused the growth of PR and the Internet will cause its demise, said Colburn Aker, managing partner of The Aker Partners, in his Feb. 24 speech to members of the City Club.… Continued

Independent Business magazine renames itself MyBusiness and reverts to its original mission of helping entrepreneurs. The bimonthly magazine, published by Hammock Publishing, goes out to the 600,000 members of the National Federation of Independent Business… Continued

Eighty-six percent of CEOs and senior management surveyed by the DC-based Public Affairs Group Inc. for its Best Practices in Corporate Branding special report emphasize the need for building their brand awareness. The study further… Continued

With the stage already set for educating the public about important ways to achieve and maintain healthy hearing, the National Campaign for Hearing Health is looking for an advertising agency to help launch a research-driven… Continued

While pondering a topic for this column, it occurred to me that this was my first column of Y2K – good old overrated Y2K – and that led to an obvious issue: don’t believe unsubstantiated… Continued

Of all the major chronic diseases that disproportionately affect African Americans, depression is among the least talked about “taboo” conditions that pervade this community. For many African Americans, being depressed is perceived as being weak… Continued

The Internet’s high-speed reach and anticipated cost efficiencies are prompting disease management firms to use point-and-click methods to target chronically ill populations. Although health plans and pharmaceutical companies are just beginning to get their feet… Continued

An advocacy group is calling for public health efforts to reach the uninsured in Illinois to be overhauled. One in three of the country’s newly identified uninsured live in Illinois, according to a report by… Continued