Subscription Content

People trust the information in a company’s annual report over print journalism when making investment decisions, according to the National Credibility Index, an ongoing research effort created by the Public Relations Society of America (PRSA).… Continued

When the Atlanta-based ambulance service American Medical Response suffered public backlash following a series of late arrivals last year, it hoped to place an op-ed as a means of enlightening the public about the city’s… Continued

There are crises that make your stock plummet and customers flee, and then there are avoided crises, when all of your preparations ensure that nothing whatsoever happens. Somewhere in between is that rare occurrence when… Continued

One Microsoft Way Redmond, WA 98052-6399 425/703-6397 If you want to grab eyeballs, a story on MSNBC on the Internet stands a great chance of being seen. Last year the space was rated the number… Continued

Media relations professionals too often overlook the online opportunities of news sites. Their content is updated constantly, they’re available 24 hours a day and they hardly ever leave ink on your fingers. Mike Simpson, VP… Continued

It’s Academic. Campusrelease.com specializes in electronic distribution of college and university news to media sources. For more info, call 888/276-7717 or visit them on the Web.

If you want to romance journalists, you don’t need to send gifts, toys and bribes to get them to cover your story. Although it doesn’t hurt. (PR NEWS is hoping to score some feather pillows… Continued

E-Fresher. Technology hasn’t morphed media relations principles as much as one might assume. Jeff Domansky, About.com’s online guide to PR, offers a few reminders on media relations “don’ts” in the Information Age: Don’t misunderstand what… Continued

The Case Many dream of getting under the sheets with media decision-makers and Wall Street players. Westin Hotels & Resorts staged an “experiential” campaign that seduced the best of ’em. In May of 1999, Westin… Continued

TV Nation. Americans spend more time with television each day than with the four other major media combined, according to a study by The Media Center and the Television Bureau of Advertising. Radio comes in… Continued