Subscription Content

Using celebrities in healthcare campaigns is a tried-and-true way of raising awareness and money for causes. But when their high-profile influence is used to back alternative, controversial causes, mainstream messages run the risk of being… Continued

The Win When a client leaves a market it provides a unique opportunity for the PR agency to pursue business from the client’s local competitors. Sawchuk, Brown Associates’ (SBA) solid track record with Kaiser Permanente,… Continued

Earn Media Credibility with Expert-driven Accuracy The criteria for successful healthcare PR are analogous to the practice of good medicine. Effective healthcare PR is evidence-based, expert-driven, micro-focused, issue- oriented, patient-empowering and noncommercial. Providing healthcare information… Continued

Relatively speaking, the easy work on preventing teen pregnancy has been done. Nationally, teen pregnancy rates are dropping, due, in no small part, to aggressive abstinence- only programs. But in order to continue the downward… Continued

Although anti-tobacco advocates have appealed to the entertainment industry to make smoking less appealing and glamorous, Hollywood isn’t listening. Compared to the national rates of cigarette smoking, Hollywood filmmakers tend to exaggerate how popular lighting… Continued

Americans are clueless about how fatal colorectal cancer is, according to a survey by the Cancer Research Foundation of America (CRFA). When asked to name diseases that can be deadly, 99% of those surveyed failed… Continued

Teens are urged not to use contraception by their partners, according to research by the National Campaign to Prevent Teen Pregnancy announced earlier this month. While the campaign promotes abstinence as the best option for… Continued

Pennsylvania hospitals are in declining financial health, underscoring the need for providers there to hold frank discussions with internal audiences, the community and the media about the consequences of the Balanced Budget Act (BBA) of… Continued

Medication errors, hospitals shutting down and HMO horror stories are just a few of the recent, well-publicized reasons healthcare organizations need to continually sharpen their crisis communication skills. While crisis management shouldn’t dominate daily priorities,… Continued

Time for Change. The Spanish-language daily newspaper La Opinion introduces a new weekly section designed to inform and educate readers about the American political process and legislative issues affecting the Latino community. Known as “Cambio”… Continued