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Award Winners Leverage Momentum for Greater Gains

March 6th, 2000 by

Awards fever is still in the air. In part two of our platinum flashback, we bring you updates on four more winners from the 1999 Platinum PR Awards. They offer proof that stellar campaigns indeed… Continued

Correction

March 6th, 2000 by

PR NEWS printed erroneous contact info for B.L. Ochman in the Feb. 21 “Open Mike” section. She can be reached at BLOchman@whatsnextonline.com.

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March 6th, 2000 by

We knew PR was a sexy business to be in. Now female Web denizens have confirmed it. Sun Microsystems Corporate Communications Manager Peter McNally was one of 10 studmuffins profiled in a women.com feature on… Continued

Stunt Watch

March 6th, 2000 by

Allegro Resorts made a splash with its “Fly for Free in Your Bathing Suit” promotion, held earlier this month to kick off TWA’s new nonstop flight service from New York to the Caribbean destinations Turks… Continued

Web Delivers Reputation Reports

March 6th, 2000 by

Organizers of the new Web-based service TellThemNow.com (PRN, Feb. 28) are betting that “download” times for gauging public reaction to media coverage will be considerably shorter once their product hits full swing. The Seattle-based service,… Continued

Online Venture Bets on Internet Snowball Effect to Get Word Out

March 6th, 2000 by

There’s been a lot of excitement in the press about all the money Internet companies are spending on advertising. Leonard Saffir, a seasoned PR professional and author of the newly published book Power Public Relations,… Continued

On the Campaign Trail

March 6th, 2000 by

The Chase Manhattan Corp. is banking on Ketchum PR to shore up the bank’s reputation as a one-stop resource for “new economy” companies seeking assistance with venture capital, IPOs and financing…The Baltimore-based Reeves Agency will… Continued

No Face? No Service? No Deal.

March 6th, 2000 by

Online shopping may be an impersonal experience, but e-shoppers still expect good customer service, and they have no qualms about bad-mouthing online retailers that don’t make the grade. These were the findings in a recent… Continued

Intranet Insights

March 6th, 2000 by

Company intranets have surpassed interactive voice response systems as the preferred medium for employee communication, according to the latest study by Watson Wyatt Worldwide. Most corporations (79%) say they now use their intranets as the… Continued

Trends: Quality Counts

March 6th, 2000 by

Sex may sell, but American readers and viewers associate educational content with quality, according to Total Research Corp.’s latest EquiTrend survey of top media brands – a decade-long study. More than 2,000 consumers were asked… Continued