Awards fever is still in the air. In part two of our platinum flashback, we bring you updates on four more winners from the 1999 Platinum PR Awards. They offer proof that stellar campaigns indeed… Continued
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Correction
March 6th, 2000 by PRNEWSPR NEWS printed erroneous contact info for B.L. Ochman in the Feb. 21 “Open Mike” section. She can be reached at BLOchman@whatsnextonline.com.
Stunt Watch
March 6th, 2000 by PRNEWSAllegro Resorts made a splash with its “Fly for Free in Your Bathing Suit” promotion, held earlier this month to kick off TWA’s new nonstop flight service from New York to the Caribbean destinations Turks… Continued
Web Delivers Reputation Reports
March 6th, 2000 by PRNEWSOrganizers of the new Web-based service TellThemNow.com (PRN, Feb. 28) are betting that “download” times for gauging public reaction to media coverage will be considerably shorter once their product hits full swing. The Seattle-based service,… Continued
Online Venture Bets on Internet Snowball Effect to Get Word Out
March 6th, 2000 by PRNEWSThere’s been a lot of excitement in the press about all the money Internet companies are spending on advertising. Leonard Saffir, a seasoned PR professional and author of the newly published book Power Public Relations,… Continued
On the Campaign Trail
March 6th, 2000 by PRNEWSThe Chase Manhattan Corp. is banking on Ketchum PR to shore up the bank’s reputation as a one-stop resource for “new economy” companies seeking assistance with venture capital, IPOs and financing…The Baltimore-based Reeves Agency will… Continued
No Face? No Service? No Deal.
March 6th, 2000 by PRNEWSOnline shopping may be an impersonal experience, but e-shoppers still expect good customer service, and they have no qualms about bad-mouthing online retailers that don’t make the grade. These were the findings in a recent… Continued
Intranet Insights
March 6th, 2000 by PRNEWSCompany intranets have surpassed interactive voice response systems as the preferred medium for employee communication, according to the latest study by Watson Wyatt Worldwide. Most corporations (79%) say they now use their intranets as the… Continued
Trends: Quality Counts
March 6th, 2000 by PRNEWSSex may sell, but American readers and viewers associate educational content with quality, according to Total Research Corp.’s latest EquiTrend survey of top media brands – a decade-long study. More than 2,000 consumers were asked… Continued