The Coalition for Asbestos Resolution, lobbying to limit asbestos liability, hires Goddard Claussen Porter Novelli…Telecom company NTT America retains GCI Group for U.S. corporate branding campaign…kinkos.com hires Edelman Public Relations Worldwide as its agency of… Continued
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Telling the Truth Reduces Liability? Who Woulda Thought?
April 17th, 2000 by PRNEWSRemember the scene in the movie “Patch Adams” when Robin Williams looks through his medical school record and finds he’s being expelled in part for “excessive happiness?” The movie character is patterned after a real… Continued
Measurement Drives Employee Relations Program at GM
April 17th, 2000 by PRNEWSThe Case Over the last two decades, General Motors’ U.S. market penetration declined more than 10%, while competitive pressures from both domestic and foreign automakers increased significantly. Given that the U.S. constitutes a lion’s share… Continued
Merging Corporations’ Brand Reputations Hinge on Sound Media Management
April 17th, 2000 by PRNEWSWhen Monsanto announced plans to merge with Pharmacia & Upjohn last December – topping off a record year in which M&A activity reached the $3 trillion mark – reporters went straight for the jugular. They… Continued
Media Insight
April 17th, 2000 by PRNEWSThe Christian Science Monitor Work & Money and Learning Sections One Norway St.,Boston, MA 02115 617/450-7034 http://www.csmonitor.com A 90-plus-year-old international daily, the Boston-based Christian Science Monitor is best known for international news coverage. It won… Continued
Media Moves
April 17th, 2000 by PRNEWSEric Reyes now edits the Filter section of Business 2.0. Former editor Carol Pickering now writes for the e-business section, and occasionally writes feature stories, cover packages, and investing section stories. carol@business2.com…Nadav Enbar, staff reporter,… Continued
Media Strategy
April 17th, 2000 by PRNEWSSay It with Video. Is your VNR hitting its targets? According to Deborah Genovesi, director of West Coast operations for DWJ Television, a solid VNR should receive at least 30-40 station airings with a minimum… Continued