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On the Campaign Trail

April 17th, 2000 by

The Coalition for Asbestos Resolution, lobbying to limit asbestos liability, hires Goddard Claussen Porter Novelli…Telecom company NTT America retains GCI Group for U.S. corporate branding campaign…kinkos.com hires Edelman Public Relations Worldwide as its agency of… Continued

Telling the Truth Reduces Liability? Who Woulda Thought?

April 17th, 2000 by

Remember the scene in the movie “Patch Adams” when Robin Williams looks through his medical school record and finds he’s being expelled in part for “excessive happiness?” The movie character is patterned after a real… Continued

Measurement Drives Employee Relations Program at GM

April 17th, 2000 by

The Case Over the last two decades, General Motors’ U.S. market penetration declined more than 10%, while competitive pressures from both domestic and foreign automakers increased significantly. Given that the U.S. constitutes a lion’s share… Continued

Merging Corporations’ Brand Reputations Hinge on Sound Media Management

April 17th, 2000 by

When Monsanto announced plans to merge with Pharmacia & Upjohn last December – topping off a record year in which M&A activity reached the $3 trillion mark – reporters went straight for the jugular. They… Continued

Say What?

April 17th, 2000 by

There’s something to be said for self-deprecation, and the PR firm Bob Gold & Associates was just having a little fun when it invited journalists to a swamp tour in the Louisiana bayou with a… Continued

Media Insight

April 17th, 2000 by

The Christian Science Monitor Work & Money and Learning Sections One Norway St.,Boston, MA 02115 617/450-7034 http://www.csmonitor.com A 90-plus-year-old international daily, the Boston-based Christian Science Monitor is best known for international news coverage. It won… Continued

Media Moves

April 17th, 2000 by

Eric Reyes now edits the Filter section of Business 2.0. Former editor Carol Pickering now writes for the e-business section, and occasionally writes feature stories, cover packages, and investing section stories. carol@business2.com…Nadav Enbar, staff reporter,… Continued

Media Strategy

April 17th, 2000 by

Say It with Video. Is your VNR hitting its targets? According to Deborah Genovesi, director of West Coast operations for DWJ Television, a solid VNR should receive at least 30-40 station airings with a minimum… Continued

Trends

April 17th, 2000 by

First Comes Love, Then Comes Marriage…First came the Baby Boomers. Then came their kids. Then came SI for Kids, Teen People, MH-18, TeenStyle and scores of other pubescent pubs. Continuing the wave, the Washington Post… Continued

Hotline

April 17th, 2000 by

Earthly Pursuits. Companies with green business plans won’t want to miss verde.com, a new site set to launch this Saturday (Earth Day), featuring news and tips on eco- friendly lifestyles, travel, recreation, gardening, health and… Continued