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Media Strategy

April 24th, 2000 by

Digital Dish. Does your online press site leave journalists satiated…or starved for more information? Chris Hayes, chief new economy officer at Middleberg + Associates, recommends the following menu choices to keep reporters from going away… Continued

On the Record

April 24th, 2000 by

What do Web journalists want? Digital content, according to Pat Anastasi, senior producer at MSNBC.com. Speaking on a panel during a recent PRSA event in D.C., Anastasi offered this advice: “We go to your press… Continued

New Features

April 24th, 2000 by

New Stomping Grounds. WineToday.com (a New York Times Digital site) introduces a new section on – you guessed it – travel! In the world’s greatest wine regions, that is. Featured destinations du jour include Napa… Continued

Hotline

April 24th, 2000 by

O, the Humanity! Issue one of O, The Oprah Magazine makes its grand appearance on newsstands with a distribution surpassing the million mark. Coverage extends to health and fitness, personal finance, careers, relationships, self-discovery issues,… Continued

This Just In…

April 24th, 2000 by

The Worldcom Group, the largest international network of independent PR firms, adopts uniform management standards governing business plans, financial systems, campaign evaluations, client satisfaction, service delivery, consistency and training/development. Epley Associates founder Joe Epley is… Continued

CEO Shuffle in Marketplace Means New Roles for PR’s Senior Counselors

April 24th, 2000 by

“The culture of an organization is the shadow of the style of its leader.”– Cathy Greenberg-Walt, Andersen Consulting In the new economy, a corporation’s reputation, stock price and ability to retain top talent is increasingly… Continued

Do Good, But Do it Well

April 24th, 2000 by

As socially conscious consumers continue to put their wallets and hearts in alignment, the corporations enjoying the best reputations are those that pair their business goals with philanthropic pursuits (PRN, Jan. 17). Those same corporations… Continued

Oops

April 24th, 2000 by

The editors at PR NEWS apologize for the following snafus in the April 10 issue: Roberta Carlton’s title is director, corporate PR (not manager) and her employer, Cognos, is located in Burlington, Mass.; VISA U.S.A.… Continued

Seminar Alert

April 24th, 2000 by

PR NEWS will be presenting the Advanced Crisis Management Seminar on June 20 in Washington, D.C., focusing on managing crises both online and offline. The event will include panels and hands-on workshops. A June 19… Continued

On the Campaign Trail

April 24th, 2000 by

Wireless contender InterDigital Communications Corp. hires GCI Group to craft a financial communications program…7-Eleven taps Morgan Marketing & PR to handle radio promotions and several grand opening celebrations in Los Angeles…Turner PR introduces Denver’s new… Continued