Digital Dish. Does your online press site leave journalists satiated…or starved for more information? Chris Hayes, chief new economy officer at Middleberg + Associates, recommends the following menu choices to keep reporters from going away… Continued
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On the Record
April 24th, 2000 by PRNEWSWhat do Web journalists want? Digital content, according to Pat Anastasi, senior producer at MSNBC.com. Speaking on a panel during a recent PRSA event in D.C., Anastasi offered this advice: “We go to your press… Continued
New Features
April 24th, 2000 by PRNEWSNew Stomping Grounds. WineToday.com (a New York Times Digital site) introduces a new section on – you guessed it – travel! In the world’s greatest wine regions, that is. Featured destinations du jour include Napa… Continued
This Just In…
April 24th, 2000 by PRNEWSThe Worldcom Group, the largest international network of independent PR firms, adopts uniform management standards governing business plans, financial systems, campaign evaluations, client satisfaction, service delivery, consistency and training/development. Epley Associates founder Joe Epley is… Continued
CEO Shuffle in Marketplace Means New Roles for PR’s Senior Counselors
April 24th, 2000 by PRNEWS“The culture of an organization is the shadow of the style of its leader.”– Cathy Greenberg-Walt, Andersen Consulting In the new economy, a corporation’s reputation, stock price and ability to retain top talent is increasingly… Continued
Do Good, But Do it Well
April 24th, 2000 by PRNEWSAs socially conscious consumers continue to put their wallets and hearts in alignment, the corporations enjoying the best reputations are those that pair their business goals with philanthropic pursuits (PRN, Jan. 17). Those same corporations… Continued
Seminar Alert
April 24th, 2000 by PRNEWSPR NEWS will be presenting the Advanced Crisis Management Seminar on June 20 in Washington, D.C., focusing on managing crises both online and offline. The event will include panels and hands-on workshops. A June 19… Continued
On the Campaign Trail
April 24th, 2000 by PRNEWSWireless contender InterDigital Communications Corp. hires GCI Group to craft a financial communications program…7-Eleven taps Morgan Marketing & PR to handle radio promotions and several grand opening celebrations in Los Angeles…Turner PR introduces Denver’s new… Continued