Subscription Content

The Case To most travelers under the age of 70, the words “escorted tour” sound hopelessly geriatric – or vaguely sexual. Today’s tourists are Baby Boomers and young senior citizens who have active travel goals.… Continued

There’s not much worse for reporters than receiving a press release that has nothing even remotely to do with their publication…unless it’s receiving that same release 11 times. Actio Corp. sent an “Urgent” email to… Continued

P.O. Box 4689 Atlanta, Ga. 30302 404/526-5151 At its heart, this daily is a city paper, although it wants to be considered in the ranks of the nationals. Reaching a relatively young and affluent Atlanta… Continued

Last year, more than 9,000 merger deals were forged (compared with only 1,877 in 1991), but the verdict is still out as to whether shareholders will ever look back and celebrate the record. A report… Continued

Georgie Raik-Allen, venture capital editor at Redherring.com, takes maternity leave and does not expect to return full-time. She is replaced by Larry Aragon, former technology editor. laragon@redherring.com. Paul Kapustka replaces Aragon as technology editor. Email… Continued

Digital Dish. Does your online press site leave journalists satiated…or starved for more information? Chris Hayes, chief new economy officer at Middleberg + Associates, recommends the following menu choices to keep reporters from going away… Continued

What do Web journalists want? Digital content, according to Pat Anastasi, senior producer at MSNBC.com. Speaking on a panel during a recent PRSA event in D.C., Anastasi offered this advice: “We go to your press… Continued

New Stomping Grounds. WineToday.com (a New York Times Digital site) introduces a new section on – you guessed it – travel! In the world’s greatest wine regions, that is. Featured destinations du jour include Napa… Continued

O, the Humanity! Issue one of O, The Oprah Magazine makes its grand appearance on newsstands with a distribution surpassing the million mark. Coverage extends to health and fitness, personal finance, careers, relationships, self-discovery issues,… Continued

The Worldcom Group, the largest international network of independent PR firms, adopts uniform management standards governing business plans, financial systems, campaign evaluations, client satisfaction, service delivery, consistency and training/development. Epley Associates founder Joe Epley is… Continued