Subscription Content

Winning Campaigns Prove Power of Persuasive PR and Targeted Marketing

April 13th, 2000 by

At their best, well-orchestrated healthcare campaigns can save hospitals, provoke community debate and change consumer perceptions of cancer care. This is just a snapshot of what led a panel of judges to select five winning… Continued

Best Online Marketing: Web Site Grabs Physicians’ Attention

April 13th, 2000 by

with Medical Education Compared to the millions of consumers who flock to the Internet for health information, physicians are considered Web-phobic. They aren’t sold on the idea of maintaining email contact with patients and online… Continued

Best Integrated: Community Outcry ‘Saves’ Hospital From

April 13th, 2000 by

For-Profit Conversion If only the board of directors of Prince William Health System (PWHS) in Manassas, Va., had consulted the community before seriously considering an offer to sell to a national for-profit hospital chain, they… Continued

Best Marketing Campaign: Cancer Campaign Convinces Suburban

April 13th, 2000 by

Market of Top-Notch Care World-class cancer care is often associated with services offered at well-known academic facilities in large urban markets. Getting this level of care from a suburban facility is rarely expected. Last year,… Continued

Best PR Campaign: Physician Organization Uses HMO Crisis to Push Patient Coverage Issue

April 13th, 2000 by

When a New Jersey health plan became insolvent after owing millions of dollars in unpaid claims, its members were forced to learn a painful lesson about the need for a safety net the state lacked… Continued

Men Don’t Discuss Incontinence

April 13th, 2000 by

Despite the problems incontinence causes men in their personal lives, emotional health and ability to travel, men avoid discussing it with their physicians, according to a study by the University of Louisville and the Veterans… Continued

Sexual Issues Considered Taboo Subject for Menopausal Women

April 13th, 2000 by

Physicians assume that menopausal women are uncomfortable discussing sexual concerns with them, according to a survey by the menopause support group, PRIME PLUS/Red Hot Mamas. The report found that because of this lack of discussion,… Continued

Your Career: Employers Are Scaling Back Benefits

April 13th, 2000 by

If you thought that employers were responding to the tight labor market by increasing the number of benefits they offer, think again. In fact, they’re cutting back, according to a survey by the Society for… Continued

Pitch Tips

April 10th, 2000 by

News Desk Insight. Todd Spangler, a correspondent for the Associated Press in Pittsburgh, gave guests at a recent PR Newswire event an inside perspective. He’s in a staff meeting from 9-10 a.m. Since more than… Continued

Hotline

April 10th, 2000 by

Web Guide. With Webcasts streaming all over the place, a TV Guide-esque periodical was bound to happen. The Channelseek Guide is a monthly magazine created to let viewers know what’s playing on their monitors. Webcasts… Continued