At their best, well-orchestrated healthcare campaigns can save hospitals, provoke community debate and change consumer perceptions of cancer care. This is just a snapshot of what led a panel of judges to select five winning… Continued
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Best Online Marketing: Web Site Grabs Physicians’ Attention
April 13th, 2000 by PRNEWSwith Medical Education Compared to the millions of consumers who flock to the Internet for health information, physicians are considered Web-phobic. They aren’t sold on the idea of maintaining email contact with patients and online… Continued
Best Integrated: Community Outcry ‘Saves’ Hospital From
April 13th, 2000 by PRNEWSFor-Profit Conversion If only the board of directors of Prince William Health System (PWHS) in Manassas, Va., had consulted the community before seriously considering an offer to sell to a national for-profit hospital chain, they… Continued
Best Marketing Campaign: Cancer Campaign Convinces Suburban
April 13th, 2000 by PRNEWSMarket of Top-Notch Care World-class cancer care is often associated with services offered at well-known academic facilities in large urban markets. Getting this level of care from a suburban facility is rarely expected. Last year,… Continued
Best PR Campaign: Physician Organization Uses HMO Crisis to Push Patient Coverage Issue
April 13th, 2000 by PRNEWSWhen a New Jersey health plan became insolvent after owing millions of dollars in unpaid claims, its members were forced to learn a painful lesson about the need for a safety net the state lacked… Continued
Men Don’t Discuss Incontinence
April 13th, 2000 by PRNEWSDespite the problems incontinence causes men in their personal lives, emotional health and ability to travel, men avoid discussing it with their physicians, according to a study by the University of Louisville and the Veterans… Continued
Sexual Issues Considered Taboo Subject for Menopausal Women
April 13th, 2000 by PRNEWSPhysicians assume that menopausal women are uncomfortable discussing sexual concerns with them, according to a survey by the menopause support group, PRIME PLUS/Red Hot Mamas. The report found that because of this lack of discussion,… Continued
Your Career: Employers Are Scaling Back Benefits
April 13th, 2000 by PRNEWSIf you thought that employers were responding to the tight labor market by increasing the number of benefits they offer, think again. In fact, they’re cutting back, according to a survey by the Society for… Continued
Pitch Tips
April 10th, 2000 by PRNEWSNews Desk Insight. Todd Spangler, a correspondent for the Associated Press in Pittsburgh, gave guests at a recent PR Newswire event an inside perspective. He’s in a staff meeting from 9-10 a.m. Since more than… Continued