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Eric Reyes now edits the Filter section of Business 2.0. Former editor Carol Pickering now writes for the e-business section, and occasionally writes feature stories, cover packages, and investing section stories. carol@business2.com…Nadav Enbar, staff reporter,… Continued

Say It with Video. Is your VNR hitting its targets? According to Deborah Genovesi, director of West Coast operations for DWJ Television, a solid VNR should receive at least 30-40 station airings with a minimum… Continued

Where health is concerned, men lack the take-charge attitude that women have. A recent report by The Commonwealth Fund in New York shows how passive and out of touch men are with the healthcare system.… Continued

The information in Media Moves is provided by the health research department of Press Access, which provides contact informaton for more than 1,000 journalists at more than 1,000 consumer and business publications. Industry Recognition Business… Continued

CancerEducation.com 30 W. 21st Street, 3rd Floor New York, NY 10010 There are few healthcare topics cloaked in confusion the way cancer is. Overstated or misleading claims often make finding credible information about this complex… Continued

April 13-14 Public Relations Society of America’s Health Academy Conference: Improved Health Care at What Cost. Washington, D.C. http://www.prsa.org. **April 16-18*** The Forum for Healthcare Strategists’ Customer Based Marketing Strategies 2000 conference. The HPRMN awards… Continued

To compete more aggressively with the online health giant Healtheon/WebMD, six HMOs are considering joining forces to develop their own Internet venture. The consortium, tentatively called MetUnited, is investigating ways to reduce administrative hassles for… Continued

Every new born should be tested for hearing loss, urges the National Campaign for Hearing Health. As part of its May Babies 2000 initiative, the national hearing advocacy organization has issued a report card grading… Continued

The Win Generating new business from small companies often requires being a PR resource long before signing a contract. This is how Investor Awareness got its foot in the door with MedCare Technologies last month.… Continued

with Well-Researched PR Last August, when FamilyMeds.com entered the crowded e-pharmacy market dominated by companies with multimillion-dollar advertising budgets, it had to carve out a competitive image with $250,000. The PR campaign relied on well-researched… Continued