A study by the Council of PR Firms indicates which agency practice areas are claiming the biggest share of client dollars. Consumer marketing services garner the biggest pie
slice with $671 million, followed by corporate communications services with $525 million. B-to-B marketing claimed $525 million, followed by public affairs ($317 million),
community relations ($118 million) and crisis communications ($98 million). Employee communications (the quintessential internal discipline) came in lowest among services
designated for agency counsel, with $60 million. The leading agencies (per revenues, in millions:)
Consumer Marcom: Hill and Knowlton ($65.3)
Corporate: Burson-Marsteller, ($59.7)
Public Affairs: Burson-Marsteller ($55.1)
Internal: Fleishman-Hillard ($18.5)
Crisis: Fleishman-Hillard ($21.1)
Community: Manning, Selvage & Lee ($28.1)
B-to-B: Weber PR
Worldwide ($43.4)