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If you wait until the market takes a dive to get your I/R ducks in a row, you’re bound to sink. But if you’re armed and ready, you can use a market slump to leverage… Continued

I hear a lot of breathless gushing about technology from communication professionals. Everyone’s excited about it and should be. But, we need to keep our senses about us and remember that Web technology isn’t an… Continued

The Case To most travelers under the age of 70, the words “escorted tour” sound hopelessly geriatric – or vaguely sexual. Today’s tourists are Baby Boomers and young senior citizens who have active travel goals.… Continued

There’s not much worse for reporters than receiving a press release that has nothing even remotely to do with their publication…unless it’s receiving that same release 11 times. Actio Corp. sent an “Urgent” email to… Continued

P.O. Box 4689 Atlanta, Ga. 30302 404/526-5151 At its heart, this daily is a city paper, although it wants to be considered in the ranks of the nationals. Reaching a relatively young and affluent Atlanta… Continued

Last year, more than 9,000 merger deals were forged (compared with only 1,877 in 1991), but the verdict is still out as to whether shareholders will ever look back and celebrate the record. A report… Continued

There’s something to be said for self-deprecation, and the PR firm Bob Gold & Associates was just having a little fun when it invited journalists to a swamp tour in the Louisiana bayou with a… Continued

The Christian Science Monitor Work & Money and Learning Sections One Norway St.,Boston, MA 02115 617/450-7034 http://www.csmonitor.com A 90-plus-year-old international daily, the Boston-based Christian Science Monitor is best known for international news coverage. It won… Continued

Eric Reyes now edits the Filter section of Business 2.0. Former editor Carol Pickering now writes for the e-business section, and occasionally writes feature stories, cover packages, and investing section stories. carol@business2.com…Nadav Enbar, staff reporter,… Continued

Say It with Video. Is your VNR hitting its targets? According to Deborah Genovesi, director of West Coast operations for DWJ Television, a solid VNR should receive at least 30-40 station airings with a minimum… Continued