Subscription Content

What do Web journalists want? Digital content, according to Pat Anastasi, senior producer at MSNBC.com. Speaking on a panel during a recent PRSA event in D.C., Anastasi offered this advice: “We go to your press… Continued

New Stomping Grounds. WineToday.com (a New York Times Digital site) introduces a new section on – you guessed it – travel! In the world’s greatest wine regions, that is. Featured destinations du jour include Napa… Continued

O, the Humanity! Issue one of O, The Oprah Magazine makes its grand appearance on newsstands with a distribution surpassing the million mark. Coverage extends to health and fitness, personal finance, careers, relationships, self-discovery issues,… Continued

The Worldcom Group, the largest international network of independent PR firms, adopts uniform management standards governing business plans, financial systems, campaign evaluations, client satisfaction, service delivery, consistency and training/development. Epley Associates founder Joe Epley is… Continued

“The culture of an organization is the shadow of the style of its leader.”– Cathy Greenberg-Walt, Andersen Consulting In the new economy, a corporation’s reputation, stock price and ability to retain top talent is increasingly… Continued

As socially conscious consumers continue to put their wallets and hearts in alignment, the corporations enjoying the best reputations are those that pair their business goals with philanthropic pursuits (PRN, Jan. 17). Those same corporations… Continued

PR NEWS will be presenting the Advanced Crisis Management Seminar on June 20 in Washington, D.C., focusing on managing crises both online and offline. Event includes panels and hands-on workshops. A June 19 pre-seminar workshop… Continued

A study by the Council of PR Firms indicates which agency practice areas are claiming the biggest share of client dollars. Consumer marketing services garner the biggest pie slice with $671 million, followed by corporate… Continued

Americans go online for news twice as often today as they did a year ago, and online outlets are surpassing their offline counterparts in some cases, according to speakers at the Newstream.com seminar. MSNBC.com attracts… Continued

Eighty-one percent of top-performing employees, as defined by their bosses, say maintaining their reputation is what drives them to do high quality work on the job, according to a recent Watson Wyatt survey of 551… Continued