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Many a pundit has commented on the Web’s capacity to turn corporations into content providers. Haircare product manufacturer Unilever Plc is the latest to test the theory. Earlier this month, the company introduced HeleneCurtis.com, an… Continued

Paycheck not covering the Saab payments? One word: Awards. Alice Kendrick took home $10,000 as the professional who did the most for the betterment, growth and advancement of the promotional products industry in 1999. Kendrick,… Continued

Jones International University, which bills itself as the first fully online university to receive regional accreditation, is offering a host of courses for PR professionals. Classes range from PR Fundamentals for the New Media Manager… Continued

We’re not working in a completely digital world quite yet. Only 52% of senior operating officers view the Internet as “very” or “somewhat” effective in helping generate leads and/or new business, according to a national… Continued

120 West Morehead St. Charlotte, NC 28202 704/973-1000 Covering the country’s business one city at a time, American City Business Journals take an in-depth look at 41 U.S. cities, serving more than 3 million readers… Continued

Research designed to prove PR’s value is most relevant when it can be correlated with a corporation’s overall business objectives, according to Donna Coletti, worldwide media relations director for Texas Instruments. “Awareness is not allowed… Continued

Dirk Smille joins Forbes as a reporter covering the media business. dsmille0forbes.com…Mylene Mangalindan leaves Bloomberg News to join the Wall Street Journal as a reporter covering the Internet. mylene.mangalindan@wsj.com. 415/765-6114…Tom Nawrocki vacates senior editor post… Continued

All the awareness in the world is worthless unless it can be converted to customer preference and, ultimately, purchase. Yet, when we talk about measurement, we almost always stop at awareness, the first step. The… Continued

The Gift of Ink. Never underestimate the press’ love for goofy research. WishClick.com, an online gift guide and shopping destination, scored major media mileage on Mother’s Day with results from an online poll that asked… Continued

The Case By 1996, the Internet’s novelty as a new medium was wearing off and corporations were faced with proving their Web sites were not only “state of the art,” but also useful. FedEx and… Continued