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135 West 50th St. New York, NY 10020 212/445-6100 http://www.workingmother.com Change is in the air at Working Mother, a monthly publication of WorkingWoman Network Inc., and sister to Working Woman magazine. Good Housekeeping veteran Lisa… Continued

Physician, Purge Thyself. DrKoop.com has laid off roughly 35% of its staff since April 2000 in light of auditors’ warnings that the venture’s shrinking cash supply could be bad for its health. Specific editorial changes… Continued

Ketchum head David Drobis turns over CEO duties to the agency’s president, Raymond Kotcher, but will stay on as chairman. Kotcher’s focus will be strategy, while Drobis will maintain oversight of client relationships and acquisitions.… Continued

Are you measuring the effect your PR efforts are having on your corporation’s brand reputation? If so, there’s a way to take the process a step further and draw a correlation to stock performance. America’s… Continued

Eventually newspapers will learn that internal jokes don’t often stay internal. The Seattle Times apologized last week for running a “Deaths and Funerals” headline over an advertisement for Alaska Airlines, which has been in the… Continued

Retention nightmares may be keeping executives up at night, but “employee satisfaction” is no longer the metric used in gauging the effectiveness of internal communications. Today’s internal surveys are more often designed to gauge employees’… Continued

Haven’t reached seniority? You can buy it. Creative Ink introduces its Senior Media Directory 2000, featuring more than 1,200 newspapers, magazines, radio shows, Web sites and TV programs targeting over-50 consumers. (612/894-6720)

Is there a place where journalists, analysts and PR types can live in harmony? Press Access is betting on cyberspace. Its new Web site (PressAccess.com) promises to titillate journos and analysts with survey research, event… Continued

Ernst & Young hires Hill & Knowlton International to provide corporate positioning and media relations counsel…Cerebellum Software selects Ruder Finn to develop an integrated PR campaign and marketing services…The Continental Basketball Association tabs The MWW… Continued

Paycheck not covering the Saab payments? One word: Awards. Alice Kendrick took home $10,000 as the professional who did the most for the betterment, growth and advancement of the promotional products industry in 1999. Kendrick,… Continued