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From the conference floor: PRSA president and COO Ray Gaulke shifts role and will now handle fundraising efforts for the PRSA Foundation and its public service initiative, K.I.D.S. The society hopes to name a new… Continued

CHICAGO – “In the next 500 days, a company not currently in your field will introduce a product that’s better than yours,” futurist Watts Wacker predicted in his keynote address at PRSA’s Public Relations World… Continued

If the word “crisis” appears in your job description, you’ll want to keep an eye on these Web sites: PlanetFeedback.com. Founded by a former P&G marketing manager, the site harvests comments and complaints about specific… Continued

Please join us Tuesday November 14 in New York City for PR NEWS Seminars’ “Best Practices in PR Measurement.” Hear from leading measurement experts on the topics most important to your communications efforts. All PR… Continued

Marketing Communications Manager Dotcast, Inc., a fast-growing broadband service provider, has an immediate need for an experienced communications professional to develop and implement a corporate-wide marketing communications program. A well-funded private company headquartered in Silicon… Continued

In his book, Emotional Branding: The New Paradigm for Connecting Brands to People (Allworth Press) author Marc Gobé describes what differentiates Wal-Mart from Kmart, and Apple from Compaq. “Not all brands are created equal,” he… Continued

What does the future hold for the communications business? Consumers will be paid to watch or hear advertising, the U.S. Postal Service will give everyone in America an email address, and every corporation will employ… Continued

Most companies consider their most significant merger integration in the last decade to be a success, even if there were people conflicts and downsizing issues. That’s one of the conclusions in a report issued by… Continued

PR is considered more important than advertising in setting up a successful dotcom launch. Sixty-five percent of e-businesses believe there is a strong relationship between press coverage and site traffic, and 57% say PR is… Continued

The Agency for Health Care Administration (AHCA) and the Comprehensive Health Information Systems Advisory Council (CHIS) will conduct a survey of Florida healthcare organizations regarding education and outreach activities that address racial/ethnic and gender health… Continued