- From the conference floor: PRSA president and COO Ray Gaulke shifts role and will now handle fundraising efforts for the PRSA Foundation and its public service
initiative, K.I.D.S. The society hopes to name a new president by mid-year 2001...Sole proprietor Joann Killeen defeats Publicis big cheese Art Stevens to become chair-elect of
PRSA...The PRSA board approves revisions to its "Member Code of Ethics" which simplify the creed and shift the society's role from industry police force to peer educator (the new
code can be found at http://www.prsa.org). The World Congress, co-hosted by PRSA and IPRA, boasted record attendance, drawing 3,400
professionals and students from 63 countries.
- Know Thy Audience. The latest Gallup research finds that six in 10
Americans read the Bible at least occasionally, with women, seniors, nonwhites,
Republicans and political conservatives most likely to consult the tome at
least weekly. Roughly two-thirds of Americans say the Bible answers all or
most of the basic questions of life.
- Bi-Coastal. The Reston, Va.-based agency Rainmaker Interactive acquires Smith, Smith & Smith (S3), a Web design and advertising agency based in Manhattan Beach,
Calif.