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The looming healthcare crisis is due more to the successes than the failures of the healthcare system, according to a new study by The Forbes Group, a Virginia-based research and consulting firm. The focus of… Continued

Like it or not, direct-to-consumer (DTC) advertising of prescription drugs is here to stay. Although various factions within the healthcare industry have contradictory views about its benefits or harm, DTC is a successful strategy that… Continued

American Medical News Tanya Albert joins as reporter covering litigation, fraud and antitrust issues for the Professional Issues section. E-mail at tanya_albert@ama-assn.org. Healthcare Review Healthcare Review has moved offices. They are now located at Millyard… Continued

Working Mother Magazine 135 West 50th St. New York, NY 10020 Working Mother Magazine recently cleaned house with its acquisition of Lisa Benenson, who joined as editor-in-chief from Good Housekeeping. Benenson, who has hired a… Continued

Corporate Salaries (Corporate Salary Averages by Title, Company Size and Industry) POSITION Large Cos. Medium Cos. Small Cos. Senior Vice President Consumer Products $252,121 $177,189 $139,100 Industrial/Manufacturing $190,995 $153,300 $112,050 Healthcare $320,120 $221,490 $168,850 Financial… Continued

PR executive salaries in both corporate and agency circles continue to rise in 2000, although the rate of growth has leveled off at a steady 6%, compared with last year’s inflationary 10% increases, largely fueled… Continued

¿Puede una semilla plantada en Miami o Nueva York brotar en el Caribe? ¿O, puede una semilla sembrada en Los Angeles o San Antonio crecer en México? Claro que si – en el mundo del… Continued

Can a seed sown in Miami or New York take root in the Caribbean? Can one planted in Los Angeles or San Antonio grow throughout Mexico? Absolutely – in the world of healthcare marketing. An… Continued

A Case Of Tomatoes When good news stares you in the face, don’t just accept it graciously. Turn it into even bigger news. This was the thinking at H.J. Heinz when various technical journals began… Continued

In the 10 years since its inception, Tribeca Entertainment’s “First Look” film series – a not-for-profit venture that promotes independent filmmakers – has relied on monthly premiere screenings as its primary means of publicity for… Continued