What does the future hold for the communications business? Consumers will be paid to watch or hear advertising, the U.S. Postal Service will give everyone in America an email
address, and every corporation will employ a "corporate giving officer," according to futurist Watts Wacker, who delivered a keynote address at last week's PRSA World Congress in
Chicago. Watch for more insights from his presentation in next week's issue of PR NEWS.
Wormhole to the Big Picture
