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Media Insight

November 9th, 2000 by

MODERN PHYSICIAN 740 N. Rush St. Chicago, IL 60611 The monthly – and soon to be biweekly – title Modern Physician provides-up-to-date news and information on staffing, legal, labor, regulatory, socioeconomic and financial issues relevant… Continued

Media Moves

November 9th, 2000 by

America’s Pharmacist Robert Malone, previously director of publications for the National Community Pharmacists Association, has been named vice president of publications and editor of America’s Pharmacist, NCPA’s monthly publication for independent drugstore owners. As editor… Continued

The NewsMonitor

November 9th, 2000 by

Trends The number of hospitals in the U.S. has dropped to fewer than 6,000 for the first time in nearly 80 years, according to the American Hospital Association. Of the 5,890 hospitals, 4,956 are community… Continued

Media Milks No-Frills News Alerts For All They’re Worth

November 9th, 2000 by

In the Dairy Case Did you know your daily dose of dairy can reduce the risk of chronic diseases such as kidney stones, colon cancer and high blood pressure? To make sure consumers do know… Continued

Marketers Need To Expand and Refine Multicultural Healthcare Messages

November 9th, 2000 by

Though still in its infancy, multicultural healthcare marketing is making great strides in reaching different cultural groups. “In the past, the role of healthcare PR was often undertaken by the physician as a means of… Continued

Marcom Efforts Need To Focus on Increasingly Bright Prognosis of Mental Health Treatment

November 9th, 2000 by

Though often invisible and misunderstood, mental disorders are in fact a widespread phenomenon in society. The opportunity for treating patients is enormous, but so are the marketing and PR challenges in the field. One of… Continued

Say What?

November 6th, 2000 by

PR, being the creative industry it is, has its fair share of clever job titles these days. We loved this announcement: Christina Lopak has been hired as a “talent recruitment alchemist” by the headhunter firm… Continued

Media Moves

November 6th, 2000 by

Ronald Fink shifts from senior editor to deputy editor at CFO, covering corporate finance and financial management. Fax: 617/951-4090…David Armstrong, Monte Burke, Jonathan Fahey and Ian Zack join Forbes as general assignment reporters. Their emails… Continued

New Features

November 6th, 2000 by

Dinner Club. For the first time in 14 years, the New York Times Magazine launches a new “Part 2” magazine. Style & Entertaining, edited by haute- living aficionado William Norwich, is a biannual special that… Continued

Hotline

November 6th, 2000 by

On Track. Adding horsepower to the custom publishing genre, Amtrak introduces Arrive, a bimonthly to be distributed on board its regular and high-speed rails in the Northeast. Modeled after the in-flight category, Arrive caters to… Continued