The Case When Energyguide.com launched, it offered a useful proposition, but the site wasn’t exactly glowing bright in the marketplace. The site allows consumers to compare the rates offered by different power providers in states… Continued
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Undercurrents
November 13th, 2000 by PRNEWSPR agencies and third-party research suppliers may be playing nice with each other in supporting lofty goals (i.e., industry-wide measurement models designed to improve the overall reputation and effectiveness of the PR industry). But competition… Continued
Media Moves
November 13th, 2000 by PRNEWSMichael Griffo is promoted from assistant to the editor-in-chief to assistant editor at FamilyPC. He is now responsible for the Web Almanac and the entertainment beat. michael_griffo@ziffdavis.com. Susan Spencer joins as senior editor, focusing on… Continued
Media Insight:
November 13th, 2000 by PRNEWSCrain’s New York Business 711 Third Ave. New York, NY, 10017 http://www.crainsnewyork.com Phone: 212/210-0272 Fax: 212/210-0799 If it’s not in New York, it’s got no business in Crain’s New York Business. The tabloid newspaper, one… Continued
Editorial Calendar Alert
November 13th, 2000 by PRNEWSHo Ho Haul. In the realm of holiday gifts that arrive neither by miracle nor by sleigh…Atlantic Journal of Transportation is interested in stories covering the influx of retail goods (by traditional means) for the… Continued
Media Strategy
November 13th, 2000 by PRNEWSLife and Death on Air. Your medical news could save lives – provided it gets past the most stringent gatekeepers. And we don’t mean HMOs. We’re talking about TV and radio talk show producers. Decision… Continued
PR Measurement Progresses Out of the Bunker…But Toward Democracy?
November 13th, 2000 by PRNEWSJack Felton, president of the Institute for Public Relations, couches the evolution of PR measurement practices in literary terms: “Cicero used to say that we should write so clearly that we can not be misunderstood.… Continued
TrendWatch
November 13th, 2000 by PRNEWSRewired. You may think you’re pitching the tube, but…more than half of the TV news directors speaking during the opening session of the Radio and Television News Directors Association convention last month said their Web… Continued
New Features
November 13th, 2000 by PRNEWSVarOOM. CMP’s biweekly varBusiness updates its image with hopes of retaining those loyal readers deemed “architects of the new economy.” Watch for an increased focus on emerging technology and market research, plus in depth features… Continued