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The do-it-yourself trend is fine for weekend warriors. But we’re waiting to see whether small- and medium-sized companies will flock to a dotcom that touts “paint-by-numbers PR.” PRMadeEasy.com, a subsidiary of Reputations.com, is offering an… Continued

If you’re in the healthcare field and you’re not targeting consumers on the information superhighway, you may be taking the long route to reach them. More than 85% of Internet users now venture online to… Continued

Speaking of instant access … Brodeur Worldwide is playing the real-time results game, as well. Its new InfoTouch service allows corporations to tap the opinions of trade show and conference attendees. InfoTouch is housed on… Continued

It seems counter-intuitive – you know “20/20” is about to break a damaging story on your company, and you alert 500 consumers to turn on their tubes? This isn’t exactly a call-all-my-friends-I’m-gonna-be-on-TV situation. But it… Continued

NEW YORK – Research designed to gauge the effectiveness of PR continues to become more sophisticated, as practitioners move away from output measures, such as clip- counting, toward more outcome-oriented metrics, such as spikes in… Continued

Please take a moment to fill out this survey, which is being conducted by PR NEWS and Edelman PR’s StrategyOne market research division. Your responses will be held in the strictest confidence. Results will be… Continued

The Case Philips Electronics enjoys a sterling reputation worldwide as a leading innovator in the realm of consumer electronics – everywhere, that is, except in the U.S. In 1999, the Dutch company’s North American unit… Continued

The idea was oh-so-clever: A snazzy foil package containing nostaglic “Silly Putty” in a plastic egg, sealed with a sticker that read, “The teen market is a tough egg to crack.” Inside, a teaser touted… Continued

1755 Broadway New York, NY 10019 212/830-9200 http://www.offspringmag.com Four times a year, the editors of Offspring magazine aim to deliver strategies to help readers launch new ventures – in raising kids, that is. The magazine,… Continued

Your expertise has made you golden. Your workload has made you gray. Have you gone platinum yet? PR NEWS is seeking entries for its 2001 Platinum PR Awards – a competition that recognizes strategic innovation… Continued