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JobTracker

December 4th, 2000 by

Communications Associate/Supervisor for Midwest financial services company. Create, write and produce print and Web-based marketing communications materials supporting sales of the company’s mutual fund products. Need an understanding of mutual funds/financial services products, working knowledge… Continued

Personality Tests Analyze Chemistry, Communication Styles Among Staff

December 4th, 2000 by

Your job applicant describes himself as a “people person.” But what does that really mean? Susanne Hite, who runs the nine-person PR department at NewSouth Communications, had never met Chris Villines, an applicant for a… Continued

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December 4th, 2000 by

“Librarians living on the wild side … ” We know, it sounds like the teaser for a particularly misguided episode of “Jerry Springer.” After all, librarians get their thrills busting late book offenders and rowdy… Continued

FeatureSource Targets Small-Town America

December 4th, 2000 by

Now that the Web has given farmers in Idaho access to the same products as residents of Manhattan, targeting consumers in small-town America has new importance. FeatureSource.com is looking to fill that publicity void. The… Continued

Image is Everything

December 4th, 2000 by

Speaking of reputation, a new study of corporate image shows that a sterling reputation within your industry does not necessarily translate to clout with consumers. The study, “Gaining the Winning Edge,” was released by Brouillard… Continued

Media Moves

November 23rd, 2000 by

BioPharm Ben Rudolph, contributing editor for Biopharm, writes a new monthly column for BioPharmaWeb, a British biotech Web site. The untitled column covers issues relevant to the American and European biotech communities. E-mail at brudolph@aptagen.com… Continued

The NewsMonitor

November 23rd, 2000 by

People Moves Mark Chataway leaves chairman seat at Interscience Europe, a unit of Bcom3, to join Edelman Worldwide as chair, Europe, Edelman Health. Joan Wainwright leaves the U.S. Social Security Administration to join Merck &… Continued

Online PR Survey: Respond & Win! Deadline Extended!

November 23rd, 2000 by

Please take a moment to fill out this survey, which is being conducted by PR NEWS and Edelman PR’s StrategyOne market research division. Your responses will be held in the strictest confidence. Results will be… Continued

Strategic Online Communications Seminar

November 23rd, 2000 by

Dear Healthcare PR & Marketing News Reader, On December 4-5, our sister publication PR NEWS will be hosting a special event designed for PR professionals who want to maximize the Web as a PR tool.… Continued

Questions To Ask During Clinical Trials

November 23rd, 2000 by

When a drug firm embarks on Phase I and II clinical trials, ready or not, public relations professionals and their clients march into a field of communications challenges. Marketers quickly realize that managing perceptions about… Continued