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By the end of 1999, Pfizer Animal Health had an itch that needed to be scratched. The firm made a big splash with the launch of “Revolution,” a topical treatment that protects dogs and cats… Continued

“National Geographic Today” National Geographic Channel 1145 17th St. NW Washington, DC 20036-4688 202/912-6500 http://www.nationalgeographic.com NBC’s “Today” show set – that prime real estate for media relations gimmicks – may have a contender. If National… Continued

This week we received a note from a woman “cordially” inviting us to print her already-written column in PR NEWS. The topic? How she overcame her fear of spiders. “Of course!” we said. In fact,… Continued

Marcella Bernhard and Mark Lewis both join Forbes.com as staff writers. Bernhard contributes to News Scan, Forbes Faces, E-Commerce and New Media sections. Lewis covers financial markets. mbernhard@forbes.com and mlewis@forbes.com…Joel Dreyfuss, senior editor, will write… Continued

Virtual PR. Thanks to the spread of application service providers (ASPs), shrink-wrapped software will soon be as obsolete as Betamaxes, 8-track players, and the Vanilla Ice comeback album. Lexis-Nexis jumps into this space with a… Continued

Mac ReDesign. San Francisco-based KW Media Group performed such a complete overhaul of Mac Today Magazine that it even changed the title. The relaunched Mac Design Magazine will focus on tutorials to help graphic designers… Continued

“NewsStand” Closes Up Shop. CNN’s “NewsStand,” a nightly newsmagazine that touched on entertainment, financial analysis, and hard news, has been cancelled. The network has cut the show’s 10 p.m. slot in half, featuring instead a… Continued

Harv Pautz, Dave Doerfler and Robb Williams have long since retired from their jobs as sales reps for Pfizer. But when the PR team at Pfizer Animal Health planned a cross- county road trip last… Continued

PR – Senior Account Representative Boston, San Francisco, Austin Have you ever had a job you just loved? Where you get to do great things with great people and come to work jazzed and ready… Continued

Following last month’s resignation of IABC president and CEO Elizabeth Allen, the organization has established a new class of membership in an effort to solve its financial woes. (Many blame the group’s cash-guzzling Web venture,… Continued