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When it comes to PR strategy, good things come to those who wait. This is according to Leslie Brokaw, professor of magazine publishing at Boston’s Emerson College and longtime editor of Inc. Magazine. “Journalists can… Continued

Hey, even if you land your company’s name in 30-point type on the front page of the New York Times, most copies of the newspaper will be lining garbage-can bottoms by tomorrow. However, new technology… Continued

George goes down. George, the six-year old experiment that hoped to blend compelling analysis of politics with Hollywood puff, becomes the first casualty in what will likely be a long line of magazines killed by… Continued

American Airlines announces plans to invest $200 million in debt financing to acquire Trans World Airlines and will offer jobs to most of TWA’s 20,000 employees (notably all of its 18,000+ union members). Spokeswomen from… Continued

Recruitment and retention nightmares were the subject of many a grisly watercooler chat and the cause of many a sleepless night for PR hiring managers last year. As we enter 2001, the war for talent… Continued

PR NEWS Seminars & PRSA present… Communications Strategies for Nonprofits & Association A Full-Day Information-Packed Seminar on April 17, 2001 Renaissance Hotel Washington, DC http://WWW.PRandMarketing.com/seminars 888/707-5814

PR – Senior Account Representative Boston, San Francisco, Austin Have you ever had a job you just loved? Where you get to do great things with great people and come to work jazzed and ready… Continued

Following last month’s resignation of IABC president and CEO Elizabeth Allen, the organization has established a new class of membership in an effort to solve its financial woes. (Many blame the group’s cash-guzzling Web venture,… Continued

PR agencies may collectively represent a $4 billion industry (and growing) but they don’t hold a candle to the promotional products business when it comes to bowling for client dollars. According to the Advertising Specialty… Continued

We’ll leave the question of what women want to Mel Gibson. But we can tell you what women communicators want: An end to the glass ceiling in the PR industry. According to an annual survey… Continued