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Tracking the PR Industry

January 29th, 2001 by

The Council of PR Firms wants agencies everywhere to stand up and be counted. The trade association has, for the past few years, published a ranking of agencies by size and industry – albeit with… Continued

Dictionary of Non-Communication

January 29th, 2001 by

A Guide for the Impotent, Defensive, Whiny, Unsuccessful Communicator (or, a personal style analysis for those who truly want to communicate strategically) This is a personal study every communicator, coach and counselor can participate in… Continued

A Rose is a Rose is a Paperweight: Integrated Campaign Plants Flowers

January 29th, 2001 by

In the late ’90s, Colombian flower growers began oversaturating the U.S. market, making it harder for American flower growers to compete. Normally, the U.S. DOJ would have slapped the Colombian government with a fine, but… Continued

Media Moves

January 29th, 2001 by

Scott Heller joins The Boston Globe as arts editor. 617/929-2800…Assistant editor Ellen Florian leaves Newsweek to join Fortune as reporter. Karen Yourish replaces her. 212/445-4000…Keith Leighty shifts from international business editor to company news editor… Continued

Media Insight: Arrive

January 29th, 2001 by

Z Communications 1925 North Lynn St. Suite 502 Arlington, VA 22209 703/358-0012 703/358-9328 (fax) arrive@zpr.com All aboard! Arrive is a bimonthly magazine for travelers riding Amtrak’s high-speed Acela trains along the Eastern seaboard (PRN, Nov.… Continued

Ed Calendars: Healthcare

January 29th, 2001 by

Get in while they’re hot. The following editorial calendar alerts are provided by The National Media Database, a Vocus PR product (800/345-5572; http://www.vocus.com): Healthcare Executive Story focus: From Medicare reform to medical-error reduction, how healthcare… Continued

Say What?

January 29th, 2001 by

Isn’t there some sort of mantra that says just because you can fill the Web with unlimited information doesn’t mean you should? Our curiosity was piqued when we got a release from Linhart McClain Finlon… Continued

Resource?

January 29th, 2001 by

Attention Masochists. Ever wonder what journalists really have to say about the PR crowd when they’re not being, er, polite? If you can stomach it, visit http://www.MediaNews.org and click on the link in the left… Continued

Want to Score Ink or Airtime in the Euro Press? Vive La Media Difference

January 29th, 2001 by

Stephanie Teuwen was only looking to pitch a story to a French newspaper, not to byline one. In June of 1999, the co-founder of Teuwen One Image Inc. sent a release to French media about… Continued

New Features

January 29th, 2001 by

Broadband is Here. Web news hounds are hungry for streaming media and MSNBC.com is throwing them a bone. Last week the news giant introduced a rich media news page (Highspeed. MSNBC.com) featuring live and on-demand… Continued