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Solid PR Construction Averts Road Rage

January 15th, 2001 by

Hell hath no fury like a bunch of drivers stranded. In February of 1999, the Illinois Department of Transportation (IDOT) disrupted the weekly travel of more than 2.25 million motorists when it began to rebuild… Continued

What, No More Parties? Agencies Sober Up, Revert to Survival Mode

January 15th, 2001 by

With predictions of a possible downturn in the economy, budget belts are tightening and Darwinian metaphors of “reinvention” have quickly returned to the lexicon of agency rhetoric. On the client side, GM is the latest… Continued

Media Insight

January 15th, 2001 by

Salon.com 22 4th Street, 16th Floor San Francisco, CA 94103 Phone: 415/645-9204 If the New York Times is the traditional “newspaper of record,” then Salon.com is the New Economy’s Web site of record. Launched in… Continued

On the Record

January 8th, 2001 by

If you’re gonna be late for the media party, don’t bother showing up. Anne-Marie Borrego, assistant editor at the D.C.-based Chronicle of Higher Education, recalls a phone call she once received from a publicist touting… Continued

New Features

January 8th, 2001 by

Fit to Print. Fitness is shaping up its content with a squad of new features in its February issue. Among other things, look for a renewed focus on healthy eating, beauty, and travel. Editor-in-Chief Emily… Continued

Hotline

January 8th, 2001 by

Bye Bye Baby. SmartMoney has announced plans to abandon its Offspring. The fledgling title devoted to child-rearing was spawned back in March as a joint venture between Hearst Corp. and Dow Jones (PRN, April 3,… Continued

New Blood

January 8th, 2001 by

PR NEWS is pleased to introduce Shane McLaughlin as editor. He returns to his native DC after a five-year post-college stint in Boston, where he wrote for Inc. magazine and served on the launch team… Continued

This Just In…

January 8th, 2001 by

Ogilvy PR Worldwide acquires the California public affairs shop Deen + Black (with offices in Sacramento, San Francisco, San Diego and L.A.), which will now operate under the Ogilvy name. Terms of the deal were… Continued

Web PR Guru: When You Find an Agency That "Gets It" You’ll Know

January 8th, 2001 by

Last week, PR NEWS talked turkey with digital agency man Don Middleberg about leadership and competition in the online PR space. In part two of our chat, we delve into issues of executive education, online… Continued

Admit it. You secretly live for Heavy Medal.

January 8th, 2001 by

Ok, so your workload has made you old and gray. Have you gone platinum yet? PR NEWS wants to hear about your best flashback. No – not to your Iron Maiden and Quiet Riot days… Continued