Subscription Content

Isn’t there some sort of mantra that says just because you can fill the Web with unlimited information doesn’t mean you should? Our curiosity was piqued when we got a release from Linhart McClain Finlon… Continued

Attention Masochists. Ever wonder what journalists really have to say about the PR crowd when they’re not being, er, polite? If you can stomach it, visit http://www.MediaNews.org and click on the link in the left… Continued

Stephanie Teuwen was only looking to pitch a story to a French newspaper, not to byline one. In June of 1999, the co-founder of Teuwen One Image Inc. sent a release to French media about… Continued

By the end of 1999, Pfizer Animal Health had an itch that needed to be scratched. The firm made a big splash with the launch of “Revolution,” a topical treatment that protects dogs and cats… Continued

“National Geographic Today” National Geographic Channel 1145 17th St. NW Washington, DC 20036-4688 202/912-6500 http://www.nationalgeographic.com NBC’s “Today” show set – that prime real estate for media relations gimmicks – may have a contender. If National… Continued

This week we received a note from a woman “cordially” inviting us to print her already-written column in PR NEWS. The topic? How she overcame her fear of spiders. “Of course!” we said. In fact,… Continued

Marcella Bernhard and Mark Lewis both join Forbes.com as staff writers. Bernhard contributes to News Scan, Forbes Faces, E-Commerce and New Media sections. Lewis covers financial markets. mbernhard@forbes.com and mlewis@forbes.com…Joel Dreyfuss, senior editor, will write… Continued

Virtual PR. Thanks to the spread of application service providers (ASPs), shrink-wrapped software will soon be as obsolete as Betamaxes, 8-track players, and the Vanilla Ice comeback album. Lexis-Nexis jumps into this space with a… Continued

Mac ReDesign. San Francisco-based KW Media Group performed such a complete overhaul of Mac Today Magazine that it even changed the title. The relaunched Mac Design Magazine will focus on tutorials to help graphic designers… Continued

“NewsStand” Closes Up Shop. CNN’s “NewsStand,” a nightly newsmagazine that touched on entertainment, financial analysis, and hard news, has been cancelled. The network has cut the show’s 10 p.m. slot in half, featuring instead a… Continued