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The Fashion Police

February 26th, 2001 by

I know, it seems frivolous, but it really does matter what you wear when you do a television interview. You can nail that interview, give the reporter amazingly erudite answers and appear confident and in… Continued

In Layoffs, ‘Least Horrific’ Perhaps The Best Communications Goal

February 26th, 2001 by

If chipper M&A news constituted the refrain in every business success set to music in 1999, layoffs are the recurring theme in the more somber Greek tragedies now playing out in early 2001. And we’re… Continued

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February 19th, 2001 by

Back when we were sitting in on Journalism 101, we learned that if you come across news that’s dripping with irony, write about it. Well, here’s some: J.K. Rowling, author of the Harry Potter series… Continued

Media Moves

February 19th, 2001 by

Mercedes M. Cardona was promoted from reporter to financial editor of Advertising Age. mcardona@crain.com… IndustryWeek managing editor George Taninecz has departed, replaced by Tonya Vinas. 216-696-7000…. Former Newsday foreign correspondent Roy Gutman joins Newsweek’s Washington,… Continued

Correction

February 19th, 2001 by

In the February 5th issue of PRN we mistakenly reported that This Old House magazine was being razed in the wake of consolidation in the magazine industry. The Time Inc. title is actually alive and… Continued

Media Trends

February 19th, 2001 by

If you’ve got a video news reel (or VNR) that’s angling auto-safety, there’s a good chance broadcast news hounds will run it. This is according to stats from New York-based video production company Medialink, which… Continued

Hotline

February 19th, 2001 by

Time Digital Reboots . Time Inc. is revamping and re-naming its five-year-old technology title, Time Digital. The newly-launched On, (which is on newsstands now) is billing itself as a “where-to-go, how-to-do-it guide to being connected.”… Continued

Succeeding in the Volunteer Search: A Classic Problem with New Challenges

February 19th, 2001 by

The good news for non-profits that depend on the labors of volunteers is that more people are taking to heart the old adage, “the most valuable thing you can give of yourself is not your… Continued

Outlook on Not-for-Profits: Tenuous Overall, But Solid for Communicators

February 19th, 2001 by

Let there be no doubt about it, trend-watchers. Gone are the days of not-for-profit PR jobs being written off by the capitalist crowd as cushy nine-to-five gigs devoid of “real world” challenges. In fact, more… Continued

Silence Gives Consent… and Bad Press

February 19th, 2001 by

St. Thomas More in A Man for All Seasons uses silence as his response to charges of disloyalty against his king, Henry VIII. He refuses to sign the oath required of him, but states that… Continued