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This week’s choice for “say what?” made us react with those very words. The lead to the release reads, and we quote, “Hyperception Inc. announces the release of its TMS320C24xx-based DSP Digital Motor Control (DMC)… Continued

Adweek reporter Rebecca Flass relocates to the Los Angeles bureau from Boston. Her new beat is West Coast advertising, public relations, and direct marketing. rflass@adweek.com … BusinessWeek department editor Marcia Stepanek, Technology Strategies, was fired… Continued

Time Digital Reboots . Time Inc. is revamping and re-naming its five-year-old technology title, Time Digital. The newly-launched On, (which is on newsstands now) is billing itself as a “where-to-go, how-to-do-it guide to being connected.”… Continued

The good news for non-profits that depend on the labors of volunteers is that more people are taking to heart the old adage, “the most valuable thing you can give of yourself is not your… Continued

Let there be no doubt about it, trend-watchers. Gone are the days of not-for-profit PR jobs being written off by the capitalist crowd as cushy nine-to-five gigs devoid of “real world” challenges. In fact, more… Continued

St. Thomas More in A Man for All Seasons uses silence as his response to charges of disloyalty against his king, Henry VIII. He refuses to sign the oath required of him, but states that… Continued

Not-for-profit missions aren’t always succinct one-liners that can be summarized in brand propositions such as “Just Do It” or “Tastes Great, Less Filling.” Which partly explains why so many charitable organizations and associations publish magazines… Continued

Brenda Siler Director of PR American Speech-Language-Hearing Association Rockville, MD 301/897-0104 bsiler@asha.org History B.A., Spellman College. Then held PR posts with Metro Atlanta chapter of the American Red Cross, Atlanta NBC affiliate WXIA-TV, United Way… Continued

How often do you send out a news release and actually receive thank you notes from editors in return? That’s exactly what happened when the University of Dayton issued a targeted email campaign to generate… Continued

Goodyear Tire & Rubber Co. is yet another big name looking to stem losses with layoffs, with plans to cut roughly 7,200 jobs worldwide this year. Senior vice-president of global communications John Perduyn says the… Continued