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Effective Communication To help Slow The Slowdown. As companies shrink in size in anticipation of a waning economy, communications employees should work to boost morale – and preserve a company’s positive brand identity, according to… Continued

Ernst & Young national director of external communications James D. Speros has been named “Communicator of the Year” by the Business Marketing Association of New York. The Chicago-based association of business-to-business marketers gives the annual… Continued

I know, it seems frivolous, but it really does matter what you wear when you do a television interview. You can nail that interview, give the reporter amazingly erudite answers and appear confident and in… Continued

If chipper M&A news constituted the refrain in every business success set to music in 1999, layoffs are the recurring theme in the more somber Greek tragedies now playing out in early 2001. And we’re… Continued

The Case Consumers trying to choose a dietary supplement don’t always have an easy job. With so many supplements lining the shelves, it can be hard to determine which bottle has the desired nutrients. According… Continued

7500 Old Oak Blvd. Cleveland, Ohio 44130-3343 440/891-2604 Fax: 440/891-2675 http://www.aftermarketbusiness.com Aftermarket Business is one of more than 100 b-to-b titles published by Advanstar Communications – which boasts strongholds in markets such as application technology,… Continued

This week’s choice for “say what?” made us react with those very words. The lead to the release reads, and we quote, “Hyperception Inc. announces the release of its TMS320C24xx-based DSP Digital Motor Control (DMC)… Continued

Adweek reporter Rebecca Flass relocates to the Los Angeles bureau from Boston. Her new beat is West Coast advertising, public relations, and direct marketing. rflass@adweek.com … BusinessWeek department editor Marcia Stepanek, Technology Strategies, was fired… Continued

Amy Frazier, editor of PRN’s sister publication Selling to Kids, recently got an assignment that most reporters only dream about: the American International Toy Fair in New York. Although she didn’t bring us any toys,… Continued

The Great Outdoors. The New York Times has introduced a new column dedicated to emphasizing the natural world over technical skills. James Gorman, former story editor for the New York Times Magazine and editor of… Continued