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Media Insight

February 19th, 2001 by

CosmoGIRL! Magazine 224 West 57th Street 3rd Floor New York, NY 10019 212/841-8473 http://www.cosmogirl.com Move over, diamonds. Cosmo wants to be a girl’s best friend. That’s the motto behind Cosmopolitan’s little sister spinoff, CosmoGIRL! Magazine,… Continued

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February 19th, 2001 by

Back when we were sitting in on Journalism 101, we learned that if you come across news that’s dripping with irony, write about it. Well, here’s some: J.K. Rowling, author of the Harry Potter series… Continued

Media Moves

February 19th, 2001 by

Mercedes M. Cardona was promoted from reporter to financial editor of Advertising Age. mcardona@crain.com… IndustryWeek managing editor George Taninecz has departed, replaced by Tonya Vinas. 216-696-7000…. Former Newsday foreign correspondent Roy Gutman joins Newsweek’s Washington,… Continued

Correction

February 19th, 2001 by

In the February 5th issue of PRN we mistakenly reported that This Old House magazine was being razed in the wake of consolidation in the magazine industry. The Time Inc. title is actually alive and… Continued

Media Trends

February 19th, 2001 by

If you’ve got a video news reel (or VNR) that’s angling auto-safety, there’s a good chance broadcast news hounds will run it. This is according to stats from New York-based video production company Medialink, which… Continued

JobTracker

February 12th, 2001 by

International Association of Business Communicators (IABC), with headquarters in San Francisco, is seeking a President for this multi-service, 13,700-member not- for-profit organization and global network of more than 100 chapters. IABC provides products, services, leadership… Continued

Old News is Good News

February 12th, 2001 by

Just because a press release becomes yesterday’s news doesn’t mean you should dump it in the recycle bin. Herbert H. Rozoff, TK and founder of Herbert H. Rozoff Public Relations in Northbrook Illinois, cranks releases… Continued

Charity Begins at Work

February 12th, 2001 by

Money can’t buy happiness – but community service will make you feel darned good about yourself. That’s why Linda Valdez decided not to have a big, expensive party to celebrate her firm’s 20th anniversary. Instead,… Continued

VNR at 11

February 12th, 2001 by

Local news outlets do better in the ratings when they spend more time covering communities and rely less on “video news reels” (or ready-made publicity tapes, also known as VNRs.) This is according to a… Continued

The Bits and Bytes of Online Research

February 12th, 2001 by

Today, most of us are forced to work in “hyper drive.” To stay one step ahead of our competitors, we are constantly on the hunt for the right information to make better decisions in a… Continued