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St. Thomas More in A Man for All Seasons uses silence as his response to charges of disloyalty against his king, Henry VIII. He refuses to sign the oath required of him, but states that… Continued

Not-for-profit missions aren’t always succinct one-liners that can be summarized in brand propositions such as “Just Do It” or “Tastes Great, Less Filling.” Which partly explains why so many charitable organizations and associations publish magazines… Continued

Brenda Siler Director of PR American Speech-Language-Hearing Association Rockville, MD 301/897-0104 bsiler@asha.org History B.A., Spellman College. Then held PR posts with Metro Atlanta chapter of the American Red Cross, Atlanta NBC affiliate WXIA-TV, United Way… Continued

How often do you send out a news release and actually receive thank you notes from editors in return? That’s exactly what happened when the University of Dayton issued a targeted email campaign to generate… Continued

Goodyear Tire & Rubber Co. is yet another big name looking to stem losses with layoffs, with plans to cut roughly 7,200 jobs worldwide this year. Senior vice-president of global communications John Perduyn says the… Continued

The Case When Heinz decided it would turn ketchup green, the 131-year-old food company knew it was sitting on a product with inherent news value. But what they weren’t quite expecting was to be scooped… Continued

Redband Broadcasting 343 Sansome St., Suite 505 San Francisco, CA 94104 415/277-6640 http://www.redband.com Inc.com laid off 37 of its 53 staffers last week, abandoning hopes of going public and making money on a grand portal… Continued

Did you know that Feb. 12-19 is National Specialty Coffee Week? Neither did we. So we called the number on the press release and talked to Mike Ferguson, who does PR for the Specialty Coffee… Continued

Last week, when reporting on U.S. Newswire’s content deal with Yahoo! Inc., we implied that U.S. Newswire spokesman Michael Asen said his site tracks verbal gaffes made by President George W. Bush. In fact, the… Continued

Every morning from 6 a.m. to 10a.m., nearly half of the entire country is listening to the radio (in some clogged metropolitan areas, the concentration of listeners is higher as people sit trapped in their… Continued