Some people will go to great lengths to get competitive information – namely Dumpster diving. “Going through the trash is more common than people realize, not to mention legal” says Beth Page, a VP at… Continued
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Female Bonding Events Break Down Product Taboos
March 19th, 2001 by PRNEWSA Case for Tampax In 1999, Procter & Gamble’s Tampax brand made its first overtures specifically to the African-American market through a series of events held at historically black colleges and universities. The goal was… Continued
This Just In…
March 19th, 2001 by PRNEWSEdelman PR Worldwide has cut 60 employees from its payroll of 2,300. The cuts did not focus on any particular practice or office, but the Houston office has been closed. Burson-Marstellar founding chairman and industry… Continued
Resources for the Ethically-Minded
March 19th, 2001 by PRNEWSBoston College Center for Corporate Community Relations http://infoeagle.bc.edu/bc_org/avp/csom/cccr Businesses for Social Responsibility http://www.bsr.org Coalition for Environmentally Responsible Economies http://www.ceres.org Conference Board http://www.conference-board.org Corporate Watch http://www.corpwatch.org Ethics Resource Center http://www.ethics.org Global Witness http://www.globalwitness.org International Labour Org.… Continued
Teflon and Tar
March 19th, 2001 by PRNEWSAllegations of human rights abuses are hard to shake. Nike continues to suffer criticism despite its cooperation with activist groups in the wake of child-labor problems. And ongoing jabs continue in the media – the… Continued
Media Insight
March 19th, 2001 by PRNEWSTown & Country 1700 Broadway 30th Floor New York, N.Y. 10019 212/903-5000 Fax: 212/262-7017 Town & Country isn’t a romp across the homeland’s prairies. Despite its name, which alludes to rustic life, this Hearst publication… Continued
Media Moves
March 19th, 2001 by PRNEWSMark Lang, features editor for Adweek, has left. Lang will continue to write the “Best Spots” section on a freelance basis, but inquiries should be sent to Nancy Sobel, managing director; nsobel@adweek.com… Kristen Hallam, former… Continued
Media Trends
March 19th, 2001 by PRNEWSSurprise! College Editors Like Email Sixty-two percent of college journalists prefer email pitches, according to a survey of college journalists who attended the annual National College Media Convention last November in Washington. Just 15% prefer… Continued
Media Hotsheet
March 19th, 2001 by PRNEWSJump Jumps to YM One of America’s largest magazine publishers has announced plans to acquire Jump magazine. G+J USA will buy the publication’s subscriber list and trademark from Weider Publications and roll them into YM,… Continued
Loose Lips Sink Ships … and PR Campaigns
March 19th, 2001 by PRNEWSMost PR professionals are smart enough to realize that spreading sensitive client material can mean, at best, the end of a career and at worst, a federal indictment. Juanita Yvette Lozano, formerly an employee of… Continued