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Dumpster-Diving: NOT an Olympic Event

March 19th, 2001 by

Some people will go to great lengths to get competitive information – namely Dumpster diving. “Going through the trash is more common than people realize, not to mention legal” says Beth Page, a VP at… Continued

Female Bonding Events Break Down Product Taboos

March 19th, 2001 by

A Case for Tampax In 1999, Procter & Gamble’s Tampax brand made its first overtures specifically to the African-American market through a series of events held at historically black colleges and universities. The goal was… Continued

This Just In…

March 19th, 2001 by

Edelman PR Worldwide has cut 60 employees from its payroll of 2,300. The cuts did not focus on any particular practice or office, but the Houston office has been closed. Burson-Marstellar founding chairman and industry… Continued

Resources for the Ethically-Minded

March 19th, 2001 by

Boston College Center for Corporate Community Relations http://infoeagle.bc.edu/bc_org/avp/csom/cccr Businesses for Social Responsibility http://www.bsr.org Coalition for Environmentally Responsible Economies http://www.ceres.org Conference Board http://www.conference-board.org Corporate Watch http://www.corpwatch.org Ethics Resource Center http://www.ethics.org Global Witness http://www.globalwitness.org International Labour Org.… Continued

Teflon and Tar

March 19th, 2001 by

Allegations of human rights abuses are hard to shake. Nike continues to suffer criticism despite its cooperation with activist groups in the wake of child-labor problems. And ongoing jabs continue in the media – the… Continued

Media Insight

March 19th, 2001 by

Town & Country 1700 Broadway 30th Floor New York, N.Y. 10019 212/903-5000 Fax: 212/262-7017 Town & Country isn’t a romp across the homeland’s prairies. Despite its name, which alludes to rustic life, this Hearst publication… Continued

Media Moves

March 19th, 2001 by

Mark Lang, features editor for Adweek, has left. Lang will continue to write the “Best Spots” section on a freelance basis, but inquiries should be sent to Nancy Sobel, managing director; nsobel@adweek.com… Kristen Hallam, former… Continued

Media Trends

March 19th, 2001 by

Surprise! College Editors Like Email Sixty-two percent of college journalists prefer email pitches, according to a survey of college journalists who attended the annual National College Media Convention last November in Washington. Just 15% prefer… Continued

Media Hotsheet

March 19th, 2001 by

Jump Jumps to YM One of America’s largest magazine publishers has announced plans to acquire Jump magazine. G+J USA will buy the publication’s subscriber list and trademark from Weider Publications and roll them into YM,… Continued

Loose Lips Sink Ships … and PR Campaigns

March 19th, 2001 by

Most PR professionals are smart enough to realize that spreading sensitive client material can mean, at best, the end of a career and at worst, a federal indictment. Juanita Yvette Lozano, formerly an employee of… Continued