Allegations of human rights abuses are hard to shake. Nike continues to suffer criticism despite its cooperation with activist groups in the wake of child-labor problems.
And ongoing jabs continue in the media - the most recent incident being a threaded
email discussion between the shoemaker's custom service department and an MIT
grad student who wanted to have the word "sweatshop" custom-stitched onto a
pair of sneakers. Was it bad press? According to Dusty Kidd, VP of corporate
responsibility, the story that appeared on ESPN.com, resulted in a 300% sales
increase for the shoe company's "Nike I.D." line. You decide.