Edelman PR Worldwide has cut 60 employees from its payroll of 2,300. The cuts did not focus on any particular practice or office, but the Houston office has been
closed.
Burson-Marstellar founding chairman and industry luminary Harold Burson turns 80 this week. To celebrate, industry heavyweights are hosting a birthday bash at New York's
Metropolitan Pavilion on Wednesday, March 21. Burson, who still works out of BM's New York offices, has been providing counsel to CEOs, government officials, and leaders of public
sector institutions for more than 50 years.
Boston-based PR services company MediaMap Solutions has acquired Firewater.com, an application service provider based in Manassas, Va. Firewater specializes in the
construction, hosting, and updating of business Web sites. MediaMap Chairman and Founder John Pearce said the acquisition will "provide our customers with a technology
infrastructure for getting into the content management business."
Responding to market pressure, Coca-Cola has announced a new initiative to place more nutritious products in high school vending machines. Coke, which has received
positive press from the move, has launched this campaign, so it says, to help fight obesity in children.
