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PR Campaign Uses Focus Groups and Market Research AARP is not your grandmother’s trade association nor is it any longer that senior citizen group once known as the American Association of Retired Persons. That’s the… Continued

Home & Garden Television C/o Weller Grossman Productions 14144 Ventura Blvd., Suite 200 Sherman Oaks, CA 91423 818/755-4800 http://www.hgtv.com Got a problem? Bring it to “Smart Solutions,” an HGTV show now entering its sixth season… Continued

Media relations gurus have been boogying nonstop to update their relationship databases in the wake of Q1 layoffs inside such media empires as AOL Time Warner, Disney/ABC and new economy pubs Industry Standard and Business… Continued

Suzan Revah shifts from online deputy news editor to news editor of the Industry Standard.srevah@thestandard.com…Michael Fitzgerald, Red Herring Magazineexecutive news editor, now writes a bi-weekly column called In the Shadow of the Valley, which provides… Continued

Beer-guzzling couch potatoes aren’t the only ones obsessed with sports these days. Newspapers carry more news about sports than any other topic, according to a recent study from the Readership Institute at Northwestern University in… Continued

ESPN Radio Broadcasts Online. It’s a no-brainer for radio stations–expand to the Web and you can potentially claim the entire world as your audience. ESPN Radio, provider of sports news, interviews and commentary to more… Continued

In response to immiment layoffs, Procter & Gamble has created a job status hotline to handle staff concerns. Inside sources say 40% of the workforce might be laid off. Torie Clarke may be leaving her… Continued

What’s a media-relations issue of PRN without a little insight from the media? We asked our editorial colleagues at PBI and elsewhere to reveal their PR pet peeves, as well as some of the smart… Continued

Director of Marketing Trinity College in Hartford, CT seeks Director of Marketing. Responsiblefor developing and implementing communications strategies to various constituencies, using speeches, scripts, newsletters, feature articles, etc. Will advise departments in their marketing initiatives,… Continued

Publicists have screamed that the sky is falling, but this week it’s true. As of press time, the 143-ton Russian space outpost Mir is scheduled to fall to Earth on Friday, March 23. Among capitalists… Continued