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Petra Fioravanti, vice president of communications and public affairs for Discovery Networks International, recognizes that workers at large media corporations like hers are jittery in the wake of mass layoffs at CNN, Fox News Corp.,… Continued

4 Times Square, Eighth Floor New York, NY 10036 800/897-8718 When Newsweek says your fledgling magazine “transcend[s] print,” there’s a good chance it will sell like hotcakes. Or, in the case of Lucky, sell stuff… Continued

For years, PR professionals have bullishly attempted to sell CEOs on the idea that PR is a bottom line corporate function – with only moderate headway. CEOs just don’t get it (sniff, sniff) and they… Continued

A fax arrived bearing the following message: “Please KILL The Intergrated [sic] Communications Story released earlier today, headlined “Intergraed [sic] Communications Wins Sanofi-Synthelabo Business.” Now we get a lot of faxes–many of which are replete… Continued

In National News: Dorothy Kalins, current editor-in-chief of Saveur and Garden Design, will join Newsweek as executive editor at the end of April, 212-445-4000. . . Producer Janet Schiller, has left NBC’s “The Today Show.”… Continued

Free New Magazine Teaches Teachers. Children’s educational publisher Scholastic Inc. is rolling out a magazine to address the needs of teachers during one of the largest teacher shortages in history. Instructor New Teacher Magazine will… Continued

Big Apple publicist Eric Yaverbaum has no dearth of celebrity PR nightmare stories to share. Among his favorites is the NBA “Rookie of the Year” who appeared two hours late for a client’s promotional event,… Continued

Beer-guzzling couch potatoes aren’t the only ones obsessed with sports these days. Newspapers carry more news about sports than any other topic, according to a recent study from the Readership Institute at Northwestern University in… Continued

ESPN Radio Broadcasts Online. It’s a no-brainer for radio stations–expand to the Web and you can potentially claim the entire world as your audience. ESPN Radio, provider of sports news, interviews and commentary to more… Continued

In response to immiment layoffs, Procter & Gamble has created a job status hotline to handle staff concerns. Inside sources say 40% of the workforce might be laid off. Torie Clarke may be leaving her… Continued